Campaign India Team
Jul 22, 2014

L&K Saatchi & Saatchi bags HSBC Premier

Agency will handle campaign in India for offering's global re-launch

L&K Saatchi & Saatchi bags HSBC Premier
HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. The agency's Mumbai office will handle the account. HSBC Premier is the group's premium financial services product targeting HNIs.
 
A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’.
 
Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the 'Premier' business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”
 
First launched in 2007, HSBC Premier targeted a global affluent audience, with credit cards, loans, savings accounts and investment products.
Source:
Campaign India

Related Articles

Just Published

Premium
Isobar appoints Suraj Nagappa to head Bengaluru office
Premium
Unmetric Engagement Meter: Most viewed on YouTube (1-10 October)
Premium
10 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from OnePlus, Goibibo, Bajaj Dominar and more...

Premium
Media360 India: 'The industry is stuck with what it was in 2005'
Premium
10 hours ago

Media360 India: 'The industry is stuck with what it ...

Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'