Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its creative mandate in India following a multi-agency pitch. The agency’s Mumbai office will handle the brand starting with its nationwide launch across mainline and digital.
Raghav Ravichandar, senior marketing manager, Bauli India, said, “We are excited to have one of the world's leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”
Rohit Malkani, ECD (national), Law & Kenneth Saatchi & Saatchi, said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build super-brands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”
Bauli had recently assigned its media duties to Vizeum.
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