Kartik Smetacek has been appointed as ECD by L & K Saatchi & Saatchi. Prior to this, Smetacek was with Ideas@Work.
Charles Victor, national creative director, L & K Saatchi & Saatchi, said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.”
Smetacek added, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles. I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”
Prior to joining Ideas@Work, Smetacek was with FCB Ulka, handling Tata Motors brands.