The Express Group has picked Leo Burnett to handle its Rs 15-crore creative account after a six-way pitch that included the incumbent Vyas Gianetti Creative.
The brands: Indian Express and Financial Express shall be handled by Leo Burnett Delhi, while the Group's Marathi-language daily, Loksatta and Bollywood-heavy weekly, Screen, will be serviced by Leo Burnett Mumbai.
Said Sameer Gangahar, executive director, Leo Burnett, "Our brief is to primarily energise the Indian Express brand. The Group enjoys a strong brand equity, we just need to build on that."
The agency is looking to roll out an integrated campaign early next year.
Leo Burnett bags creative duties of The Express Group
The Express Group has picked Leo Burnett to handle its Rs 15-crore creative account after a six-way pitch that included the incumbent Vyas Gianetti Creative.The brands: Indian Express and Financial Express shall be handled by Leo Burnett Delhi, while the Group's Marathi-language daily, Loksatta and Bollywood-heavy weekly, Screen, will be serviced by Leo Burnett Mumbai.Said Sameer Gangahar, executive director, Leo Burnett, "Our brief is to primarily energise the Indian Express brand. The Group enjoys a strong brand equity, we just need to build on that."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
IPG reports 12% fall in net profit for Q1 but ...
Group is forecasting 1-2% organic growth over course of 2024.
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Safety concerns rise as MDH and Everest spices face ...
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Times of India launches 'My City, My Art' challenge ...
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.