A new TVC by JWT for Kellogg’s Chocos pitches the benefits of a whole grain breakfast to mothers.
Watch the TVC (story continues below)
In the TVC, a playful little boy, sitting at the breakfast table before heading to school, bombards his mother (Karisma Kapoor) with questions like "Why don't teachers wear uniforms?" and "How many Chocos are there in one pack?", and makes fun of her when she smiles but doesn't respond. Finally when he asks her what's the new symbol on the pack, she informs him it's the whole grain in the Chocos that helps him have a great start to his day and helps him have energy for fun as well. He concedes that "Mom knows everything" before running off for school.
Commenting on the new launch, Sangeeta Pendurkar, managing director, Kellogg India said, “Kellogg’s Chocos now made with Whole Grain is yet another step to encourage kids to start the day with a good breakfast - to prepare them for a great day in school. We believe that the new Kellogg’s Chocos with Whole Grain will help ensure happier mornings as it will be loved by the kids for its yummy taste and trusted by mothers for its Whole Grain nutrition.”
Samarth Shrivastava, vice president and chient servicing director, JWT, said, “The task was to communicate whole grain in an interesting way to moms. This film beautifully achieves this balance by delivering new news on brand Chocos without compromising on the interest value of the film.”
Nandita Chalam, vice president and senior creative director, JWT, said, “Karisma Kapoor is the perfect example of today’s young mother who is very aware of the importance of nutritious food in a child’s diet. So who better than Karisma to tell other young mothers that New Chocos with Wholegrain is an ideal breakfast to fuel a child for a great day at school. Also now Chocos is yummier than before, so kids will love the taste too.”
The on-air campaign will be supported by on-ground activation, press and radio.
Creative Agency: JWT India
Director of the film: Ruchi Narain
Production house: Film Farm India Pvt.Ltd
Media Planning: Mindshare
Language: Hindi / other regional
Duration: 30 seconds
National Campaign Launch: 23 February, 2011