Campaign India Team
Sep 30, 2009

JWT lands Ford's Figo brief

Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.Figo, which means ‘cool’ in Italian, was unveiled in India recently.The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”

JWT lands Ford's Figo brief
Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.

Figo, which means ‘cool’ in Italian, was unveiled in India recently.

The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”

The Figo will roll out in the domestic market in the first quarter of the calendar year 2010. The campaign is expected to break close to the launch.

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ryan Mendonca joins MTV to head creative
Premium
5 hours ago

Ryan Mendonca joins MTV to head creative

Moves from Ogilvy & Mather

Premium
Human. launches in India in partnership with BITM
Premium
8 hours ago

Human. launches in India in partnership with BITM

Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously

Premium
Samsung bats for the dreams of a girl, showcases endearing father-daughter story
Premium
8 hours ago

Samsung bats for the dreams of a girl, showcases ...

Watch the ad film conceptualised by Cheil Worldwide here

Premium
Opinion: Riding the crest
Premium
18 hours ago

Opinion: Riding the crest

On the eve of the Campaign India Digital Crest Awards 2017, a few stray thoughts and a few general observations on the work that was entered at this year’s edition