'An Eye-Opener' is the theme created by JWT India for this year's Portfolio Night, scheduled for 22 May.
The theme has been chosen keeping in mind that aspiring students have misconceptions about the industry and people in it. The concept is built around the hashtag #WhatIThinkAboutAdvertising. Students were asked to use this hashtag and tweet to @pnmumbai11 what they think the industry is about. The people whose tweets are being picked will be given prizes.
JWT India has created a campaign using the responses received. The crowd-sourced campaign consists of posters, hoardings, radio spots, social media activities and TVCs. Additionally, few advertising students were asked what they thought about advertising and these videos have been uploaded on the Portfolio Night Facebook page.
On the campaign, Tista Sen, national creative director, JWT India, said, "Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the endeavour on the ‘Eye Opener’. The truth may be a bitter pill to swallow but just like your work it’s time to come face to face with what advertising and you are really worth."
Creative directors set to be a part of the event are: