Ipshita Sen, a senior communications professional has joined Adfactors PR as senior vice-president, consumer marketing.
Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing Lead, she will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the employee engagement space.
Madan Bahal, co-founder and managing director of Adfactors PR, said, "Her perspective on consumer marketing will add a new dimension to our service offering in this area - enabling us to adopt and incorporate global thinking and approaches into our clients’ campaigns."
Sen started her career at Rediffusion DY&R in Kolkata. She has since worked with Leo Burnett in Mumbai and South East Asia, Y&R in Dubai and Gulf Finance House in the Middle East, North Africa and London. She has been associated with highly successful campaigns for clients such as P&G, HP, GE, Tata Global Beverages, Titan, PayPal and Bosch.
She was national director – client strategy and employee engagement and head of southern region at Edelman India, where she grew Edelman’s Bengaluru branch to a 65-member strong team, running large scale, integrated campaigns across multiple sectors.