Advertising Media
Campaign India Team
Dec 11, 2015

Interbrand's ‘Best Indian Brands’ 2015: Tata, Reliance, Airtel retain top three slots

Top risers are HCL (27 pc), Kotak (24 pc), Tanishq (20 pc), Infosys (19 pc) and Asian Paints (19 pc); ZEE enters list

Interbrand's ‘Best Indian Brands’ 2015: Tata, Reliance, Airtel retain top three slots
Interbrand India has released its 2015 ‘Best Indian Brands Report’, the third edition of the report for Indian brands.
 
Tata retained its top spot in the study, seeing a growth of 12 per cent in brand value. Interbrand's MD Ashish Mishra attributed Tata's strong showing to Tata Consultancy Services. 
 
Tata was followed by Reliance and Airtel, as the top three ranks remained unchanged from last year. LIC and State Bank of India followed at fourth and fifth place, trading places from the 2014 list.
 
The top risers this year are HCL (27 per cent), Kotak (24 per cent), Tanishq (20 per cent), Infosys (19 per cent) and Asian Paints (also 19 per cent). 
 
The study retained the methodology involving ‘financial analysis, role of brand index, and brand strength scores’ from 2014, but the list of brands has been reduced to 30, from 40 last year.
 
In a statement, Jez Frampton, global CEO, Interbrand, said, “As one of the fastest-growing economies in the world, India presents a host of opportunities and unique challenges to its brand leader. Some of this year’s 30 best Indian brands are ‘poised to rise’ because they have learned to move at the speed of life. Not only are they keeping pace with a rapidly developing country, but they are also keeping pace with the constantly changing wants/needs of consumers throughout India. These brands are likely to influence other brands entering the Indian market for perhaps the first time. They are forging a path which many brands are sure to follow in the months and years ahead.” 
 
Mishra said, "The ‘Best Indian Brands’ report is our way of celebrating the most valuable Indian brands every year. In today’s converged marketplaces, a global brand outlook is not a matter of aspiration but an imperative. Interbrand India’s larger purpose in the market is to identify the best Indian brands and help them in their journey towards becoming best global brands.”
 
The new entrant is Zee Entertainment Enterprises, making its way to the list at number 26.
 
View the full list here:
 

Rank 2015

Rank 2014

Brand

2015 BV (INR Billions)

2014 BV (INR Billions)

BV INR % Change 2015 from 2014

1

1

Tata

669.40

598.37

12%

2

2

Reliance Industries

340.19

332.67

2%

3

3

Airtel

323.02

294.77

10%

4

5

LIC

228.94

195.80

17%

5

4

State Bank Of India

226.82

206.94

10%

6

6

HDFC

208.45

178.21

17%

7

7

Infosys

206.46

173.21

19%

8

8

Icici

157.05

148.05

6%

9

10

Godrej

142.73

128.29

11%

10

9

Mahindra

137.23

133.44

3%

11

12

Wipro

135.54

124.31

9%

12

11

Larsen & Toubro

128.65

124.87

3%

13

13

Bajaj Auto

110.53

103.32

7%

14

15

Maruti Suzuki

99.36

85.28

17%

15

16

Axis Bank

91.61

79.73

15%

16

18

ITC

81.94

75.02

9%

17

17

Hero

79.33

75.52

5%

18

19

HCL

76.22

60.25

27%

19

14

ONGC

73.22

90.06

-19%

20

23

Asian Paints

53.06

44.53

19%

21

20

Reliance (ADAG)

52.98

54.88

-3%

22

21

Bank Of Baroda

52.06

49.05

6%

23

24

Adani

46.25

40.43

14%

24

22

Idea 

45.99

47.14

-2%

25

26

Tanishq

45.02

37.48

20%

26

N/A

Zee

41.95

0.00

N/A

27

27

Ultratech

40.48

35.64

14%

28

25

Punjab National Bank

40.32

40.20

0%

29

28

Dabur

39.59

33.76

17%

30

29

Kotak

35.15

28.44

24%

 

Source:
Campaign India

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