Campaign India Team
Sep 09, 2017

IndIAA Awards 2017: Winners announced

Campaigns by Ogilvy (ten), Lowe Lintas (two), Leo Burnett (two), McCann (two), ADK Fortune, DDB Mudra, Lodestar, Mullen Lintas and Publicis bag honours

IndIAA Awards 2017: Winners announced
The third edition of the IndIAA Awards took place in Mumbai on 8 September. Winners were announced in 20 out of the 21 categories. 
 
The IndIAA Awards chooses only one winner in a category, or a joint winner in case of tied scores. Awards are presented to real, hardworking campaigns that are backed by media spends.
 
Gopal Vittal, chairman and CEO, Bharti Airtel, was the jury chair this year. He said, “This is an award that truly measures the creativity, freshness of the idea, its campaignability and also stuff that is really material. The discussions amongst the jury members were terrific and we believe the winners truly deserve the awards.”
 
Pradeep Guha, chairman, IndIAA Awards, said, “This is probably the only award that has every big advertiser, advertising agency and media together on one platform. The 'asli' award has turned out to be an 'asli' winner.​”
 
Srinivasan Swamy, SVP, IAA Global, said, “I congratulate all the winners. It was gratifying to see all the clients on stage along with their creative and media agencies. This award salutes the excellence of all co-creators of the award.​”
 
Neeraj Roy, president, IAA India Chapter, added, “In just three years this award has received so much industry-wide experience. It speaks volumes for the concept and the execution of the process.”
 
Here's the full list of winners
 
Auto Four Wheelers
Campaign: Volkswagen Ameo - Think Pride. Think New
Client : Volkswagen
Creative Agency: DDB Mudra West
 
Auto Two Wheelers
Campaign: Bajaj Platina Comfortec - Humpty Dumpty
Client : Bajaj Auto
Creative Agency: Ogilvy & Mather India
 
Auto Others
Campaign: Ceat – Mr Haath Dikhau
Client : Ceat
Creative Agency: Ogilvy & Mather India
 
Banking and Finance
Campaign: Motilal Oswal - Think Equity. Think Motilal Oswal
Client : Motilal Oswal
Creative Agency: Mullen Lintas
 
Consumer Durables
Campaign: Milton - Leak Lock Tiffins 
Client : Hamilton Housewares
Creative Agency: Ogilvy & Mather India
 
Consumer Electronics
Campaign: Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
Client: Samsung India 
Creative agency: Cheil, Lodestar 
 
Corporate
Campaign: Star Plus - Nayi Soch – Son of Devki
Client: Star Plus 
Creative Agency: Ogilvy & Mather India
 
Fashion and Accessories
Campaign: Tanishq - Rivaah Brides
Client: Titan 
Creative Agency: Lowe Lintas
 
Food & Beverages (two winners)
Campaign: Nestle - #StayStarted with NESCAFÉ | RJ Rishi’s story
Client : Nestle 
Creative Agency: Mccann
 
Brooke Bond Red Label - T for togetherness
Client: HUL
Creative agency: Ogilvy & Mather India
 
Government
Campaign: Amitabh Bachchan as 'Coolie' - Swachh Bharat Misssion
Client: Government - Swachh Bharat Mission (The Ministry of Drinking Water and Sanitation) 
Creative Agency: Ogilvy & Mather India
 
Home Care (FMCG)
Campaign: Ghadi -  #SaareMaelDhoDaalo
Client : RSPL Limited
Creative Agency: JWT (ADK Fortune)
 
Insurance
Campaign: HDFC Life - Apnokoapnedumpejeenasikhao #MyMomentOfPride
Client: HDFC life 
Creative agency: Leo Burnett
 
Entertainment and Media
Campaign:Tata Sky Acting Adda | Amitabh Bachchan | Ramleela
Client : Tata Sky
Creative Agency: Ogilvy & Mather
 
Online Commerce
Campaign: MakeMytrip - Awesome Rooms
Client : MakeMyTrip
Creative Agency: Publicis
 
Personal Care
Campaign: Kunal's Lasting First Impression With Wild Stone
Client : McNroe Consumer Products
Creative Agency: Ogilvy & Mather India
 
Retail
Campaign: McDonald-Introducing the Happy Price Combos!
Client : McDonald
Creative Agency: Leoburnett
 
Telecom & Technology 
Campaign: Vodafone - #MakeMostOfNow
Client: Vodafone India
Creative Agency: Ogilvy & Mather India
 
Travel and Tourism
Campaign: Lufthansa - A secret plot to defeat the Indians by thinking like Indians
Client: Lufthansa
Creative Agency: Mccann
 
Pharma, Hygiene and Wellness
Campaign: Volini #PatOnTheBack - Being there, matters.
Client: Volini- Sun Pharma
Creative agency: Lowe Lintas
 
Home Decor
Campaign: Fevikwik Gel TVC
Client : Pidilite Industries
Creative Agency: Ogilvy 
 
(Disclosure: Campaign India is knowledge partner for IndIAA Awards 2017, responsible for screening nominations invited from the industry, and scanning all work that appeared during the eligibility period, to arrive at the shortlist.)   
 
Also read:
 

 

Source:
Campaign India

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