Campaign India Team
Sep 17, 2016

IndIAA Awards 2016: Winners announced

Campaigns by Ogilvy (5), JWT (2), Leo Burnett (2), BBDO, Creativeland Asia, Dentsu, Flying Cursor, Grey Group India, Lowe Lintas and Medulla Healthcare among winners

IndIAA Awards 2016: Winners announced
Winners for the second edition of the IndIAA Awards were announced at an awards gala in Mumbai on 16 September 2016. Winners were announced across 15 of the 21  categories this year. The jury decided not to award any of the work in six categories.
 
Work by Ogilvy & Matter took home five of the awards on the night. JWT (2), Leo Burnett (2), BBDO, Creativeland Asia, Dentsu, Flying Cursor, Grey Group India, Lowe Lintas and Medulla Healthcare were among creators of winning work.
 
The jury headed by PepsiCo's D Shivakumar included Geetu Verma of HUL, Shantanu Khosla of Crompton Greaves Consumer Electricals, Sanjay Behl of Raymond, Amit Syngle of Asian Paints and VL Rajesh of ITC.
 
The IndIAA Awards chooses only one winner in a category, or a joint winner in case of tied scores.
 
Pradeep Guha, chairman, IndIAA Awards, said, “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”
 
Srinivasan Swamy, President, IAA India chapter and SVP, IAA Global, added, “Last year, when we conceptualised the IndIAA Awards, we intended it to be different. We are happy to see industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar jury for their perspective on the winning campaigns.”
 
Winners
 
Auto Two Wheelers (Joint winners)
TVS Jupiter: Zyada ka fayda
Creative agency: Dentsu Communications, Bengaluru

 
Bajaj V: Invincible
Client: Bajaj Auto
Creative agency: Leo Burnett
 
Consumer Electronics
Micromax Unite4: Angrezipanti ko dikhao angootha
Client: Micromax
Creative agency: Creativeland Asia
 
 
Media and Entertainment
Dainik Bhaskar: Zidd karo duniya badlo
Client: Dainik Bhaskar
Creative agency: Ogilvy & Mather
 
Corporate
Mahindra: Seed the Rise for India's Farmers
Client: Mahindra Group
Creative Agency: Flying Cursor
 
Fashion and accessories
Titan Raga: Break the Bias
Client: Titan Company 
Creative agency: Ogilvy & Mather
 
Food and Beverages
Pepsi: Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
 
Government/Ministries
Indian Army: The Most Exciting Job
Client: Indian Army
Creative agency: Grey Group India
 
Home care
Ariel - Dads Share the Load
Client: P&G India
Creative agency: BBDO India
 
Insurance
Max Life: Sachchi Advice
Client: Max Life
Creative agency: Ogilvy & Mather
 
Online Commerce
Flipkart: Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
 
Personal Care
He Deo: Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
 
Telecom/Internet/IT/Apps
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
 
Travel, tourism and hospitality
Rajasthan Tourism: Jaane Kya Dikh Jaye
Client: Rajasthan Tourism
Creative agency: Ogilvy & Mather
 
 
Pharma/Wellness/Healthcare
IAPC - Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
 
 
Fittings and Fixtures
Wintech - Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
 
 
Also read:
 
 
(Disclosure: Campaign India is knowledge partner for IndIAA Awards 2016, responsible for screening nominations invited from the industry, and scanning all work that appeared during the eligibility period, to arrive at the shortlist.)  

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard
Premium
1 hour ago

Lowe Lintas bags the creative mandate for Scotch-Bri...

The account moves from Grey Worldwide, Bangalore.

Premium
Dentsu India bags Vieda's creative mandate
Premium
4 hours ago

Dentsu India bags Vieda's creative mandate

Account won post a multi-agency pitch

Premium
Interbrand Best Global Brands 2017: Apple, Google retain top two positions; Microsoft passes Coca-Cola at three
Premium
7 hours ago

Interbrand Best Global Brands 2017: Apple, Google ...

Facebook breaks into the top 10 for the first time

Premium
Priti Murthy to join OMD as CEO
Premium
9 hours ago

Priti Murthy to join OMD as CEO

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.