Campaign India Team
Dec 19, 2013

IBS wins Yahoo Big Idea Chair 2013

GroupM, IBS, Indigo Consulting, IProspectCommunicate2, Ogilvy & Mather, PHD and Viacom18 bag Golds

IBS wins Yahoo Big Idea Chair 2013

IBS Unified won the Big Idea Chair for its work ‘Hypersonal Personalisation – the world’s first CRM powered display campaign’ for Tata Docomo at the Yahoo Big Idea Chair Awards 2013.

The awards ceremony was hosted in Mumbai on 18 December.

Viacom18 bagged Gold in the Digital 360 Degree category for its entry MTV Roadies X.  

Ogilvy & Mather’s entry for Indian Red Cross Society won Gold in the ‘Best Use of Social Media’ category.

GroupM’s Gold came in the Best Use of Technology category for the agency’s work on Heineken (Inner Voice).

PHD Network’s work for Hindustan Unilever Limited titled ‘Ramp Ready Hair’ bagged a Gold in the Best Content Marketing Award category.

Indigo Consulting scooped a Gold in ‘The Best Use of Mobile Advertising’ for the agency’s work for World Health Organisation.

Along with the Big Idea Chair, IBS also bagged a Gold for their ‘Hyper Personalisation’ campaign for Tata Docomo.

IProspect Communicate 2 also bagged Gold at the awards. The agency’s Gold came in the ‘Best Use of Search’ category for client Cleartrip.

Complete list of winners:

 Category

Position

Advertiser

Campaign

Agency

Yahoo Big Idea Chair (Flagship Award)

 

Tata Docomo

Hyper Personalization: The Worlds first CRM Powered Display Campaign

IBS Unified

Digital 360  degree Award

Gold

MTV India

MTV Roadies X

Viacom18

Silver

Cadbury India Ltd.

India Plays BQC

Grey Digital

Bronze

Cadbury India Ltd

Cadbury Celebrations Songs for Sisters

Madison Pinnacle

   Best Use of Social

   Media

Gold

Indian Red Cross Society

Blood Search Made Easy - Red Cross

Ogilvy & Mather Pvt.Ltd.

Silver

Cadbury India Ltd

Cadbury Celebrations Songs for Sisters

Contract India Pvt. Ltd

Bronze

Femina India

Made By You

Foxymoron

   Best Use of

   Technology

Gold

United Breweries

Heineken - Inner Voice

GroupM

Silver

United Spirits Ltd.

BossPatrol

DDB Mudra Group Mumbai

Bronze

Mathrubhumi- Club FM

World’s first ON Demand WEB Radio Station Created inside a Banner

Maxus global

   Best Content

   Marketing Award

Gold

Hindustan Unilever Ltd.

Ramp Ready Hair

PHD Network

Silver

Perfetti Van Melle India Pvt. Ltd.

Mentos Riddle

Maxusglobal

Bronze

Hindustan Unilever Ltd.

Be Beautiful

PHD Network

   Best Use of Mobile    

   Advertising

Gold

World Health Organization - India

Donate your caller tune

Indigo Consulting & Leo Burnett 

Silver

Tata Sky Limited

8 PM Match v/s 8 PM Traffic

Maxus Global

Bronze

Colgate Palmolive (India) Ltd

How Colgate turned the Maha Kumbh Mela into the Maha Tech Mela

MEC Global

   Best Use of Display

   Advertising

Gold

Tata Docomo

Hyper Personalization The Worlds first CRM Powered Display Campaign

IBS Unified

Silver

Mathrubhumi Printing and Publishing Co.Ltd

Club FM

Maxus Global

Bronze

Hindustan Unilever Ltd.

HairMeetWardrobe

PHD Network

   Best Online Video  

   Advertising

Silver

Cadbury India

Cadbury Bournville - Mall Proposal

Ogilvy & Mather Pvt.Ltd.

Bronze

AXIS Bank

Axis Bank - You Decide

Digitas

Best Use of Search

Gold

Cleartrip

Wizard of API

Iprospect Communicate 2

Bronze

Remit2India

Dynamic exchange rates

Iprospect Communicate 2

 

 

Source:
Campaign India

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