HT Media launches second radio station in Delhi, Nasha

HT Media has launched its second radio station, Radio Nasha, in Delhi. The launch of Radio Nasha 107.2 in Delhi is the first of the phase III radio launches from HT Media Ltd., which had acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP during the phase III auctions.

 

With the launch of Radio Nasha, HT Media Ltd has initiated its radio expansion drive and will soon operate in 13 cities with 15 stations. HT Media’s Fever FM already has presence across five metros of Delhi, Mumbai, Bangalore, Chennai and Kolkata.

 

Radio Nasha will mainly play Bollywood music from the ‘70s, ‘80s and ‘90s, informed the statement. Its test transmission that started on February 26, 2016. With two differentiated radio stations, the company believes it will offer advertisers a choice of two sets of audiences to meet their needs better.

 

Harshad Jain, CEO – radio and entertainment, HT Media Ltd, said, ‘Radio Nasha will make retro ‘cool’ and create a station that be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.’