HDFC has handed over the creative duties of its home loans’ portfolio to Rediffusion Y&R Delhi. The agency will work alongside Network Advertising that hitherto handled HDFC Home Loans’ account.
Rediffusion Y&R bagged the account without a pitch.
“We were invited to present our views on some branding initiatives at HDFC Home Loans, which culminated in this partnership. Our mandate is to partner HDFC Home Loans who are business leaders in their category to also be image leaders in the home mortgages category,” said Sandeep Madan, executive vice president, Rediffusion Y&R.
The corporate campaign, developed by the agency, is expected to break soon.
Rediffusion Y&R bagged the account without a pitch.
“We were invited to present our views on some branding initiatives at HDFC Home Loans, which culminated in this partnership. Our mandate is to partner HDFC Home Loans who are business leaders in their category to also be image leaders in the home mortgages category,” said Sandeep Madan, executive vice president, Rediffusion Y&R.
The corporate campaign, developed by the agency, is expected to break soon.
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