Campaign India Team
Aug 22, 2017

Grohe ropes in Shubhajit Sen as its country general manager

Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth

Grohe ropes in Shubhajit Sen as its country general manager

Grohe, the maker of premier sanitary fittings has announced the appointment of Shubhajit Sen as the country general manager of its parent company Lixil Water Technology for India and the Indian sub-continent.

Sen will be responsible for implementing several innovative and effective marketing strategies to drive greater growth and firmly establish the brand’s segment leadership in the country. Based out of the company’s Gurgaon office, he will report to Bijoy Mohan, CEO of Lixil Water Technology and Lixil Housing Technology Asia. 

A marketing veteran with more than two decades of experience, Sen has served across continents in categories such as electronics, consumer durables and FMCG sectors.

Prior to this, he was with Micromax Informatics, where he was the CMO and successfully created an online portfolio strategy and built an independent, sustainable stream of revenue for the company. Prior to Micromax, Sen worked with GlaxoSmithKline.

Sen said, “We need innovative plans, disruptive business models and constantly search for relentless execution of new ideas. I am thoroughly confident that we will become the most sought-after and admired business in the sanitary ware space."

In his two decades at GSK India in various roles, Sen had multiple strategic initiatives under his belt, rising up the ladder to become the VP and global business leader- emerging consumers. During his tenure, Horlicks, the nourishing beverage became one of GSK’s fastest growing brand franchises and delivered the fastest geographic expansion across nine countries within one year.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
9 hours ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
13 hours ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
18 hours ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
19 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India