Campaign India Team
Apr 11, 2015

Goafest 2015: Creative Abbys on day two: Linen Lintas bags lone Grand Prix; J. Walter Thompson wins 21 metals with six Golds

Colors (Marketing and Viacom18) nets four Golds in Broadcaster Abby; MSM wins three

Goafest 2015: Creative Abbys on day two: Linen Lintas bags lone Grand Prix; J. Walter Thompson wins 21 metals with six Golds
Award winners in Radio, Radio Craft, Broadcaster Abby, Brand Activation & Promotion, Public Relations, Print Craft and Branded Content & Entertainment categories of the Creative Abby competition were announced on day two of Goafest 2015. 
 
Linen Lintas was the only agency to win a Grand Prix on the night, for its ‘Brave and Beautiful’ entry for Dabur Vatika Premium Natural’s Shampoo in the Direct category. The agency also bagged three Gold trophies and a Bronze. Two of the Gold wins were in the Direct category, while the third was in Brand Activation and Promotion. All three Gold awards were for its 'Brave and Beautiful' entry.
 
J. Walter Thompson was the most awarded agency of the night with 21 metals, six of which were Gold. Five Silver and ten Bronze awards contributed to the tally.
 
Four of the Gold wins for the agency were for its entry ‘EyeamIndian’ for client North East India, two each in Brand Activation & Promotion and Public Relations. The other Gold wins were for ‘Make Every Yard Count’ for Nike; the entry won a Gold each in the Brand Activation & Promotion and Branded Content & Entertainment categories.
 
Multi Screen Media bagged three Gold awards and a Silver in the Broadcaster Abbys. The wins were for Kaun Banega Crorepati, Sony Six (CTL 2014) and Pix (School of Bonding).
 
Contract India bagged 15 metals on the night. The tally included two Gold, six Silver and seven Bronze awards. The agency won a Gold each in the Radio and Radio Craft categories for work on Kenstar.
 
Colors Marketing and Colors Viacom18 bagged two Gold Abbys apiece. Both the entrants won a Gold each for work done on Udann. Colors, Viacom18 bagged a Gold for Bigg Boss 8 while Colors Marketing won its other Gold for Code Red Launch
 
UTV Entertainment Television bagged a total of six metals including two Golds in the Broadcaster Abby category for Bindass Play. It also won a Silver and three Bronze awards.
 
Madison Communications won two Golds besides a Silver and a Bronze. Both the Gold wins were in the Public Relations category for Puma, for the entry ‘Puma goes Forever Faster'with Usain Bolt in India’. The agency also bagged a Silver and Bronze.
 
The ITSA HCL combo bagged two Golds. Its metal tally also included a Bronze. The Gold wins were for HCL Technologies’ ‘Coolest Interview Ever’ in the Brand Activation and Promotion and Direct categories.
 
GenX Entertainment won two Gold metals. The wins were for UTV Action and Bindass in the Broadcaster Abby category.
 
Scarecrow Communications bagged a total of 12 metals on the night with a Gold, four Silver and 7 Bronze Abbys. The Gold win was for Wagh Bakri in the Radio Craft category.
 
DDB Mudra bagged four metals, with a Gold and three Silver Abbys. The Gold was for Nutralite in the Brand Activation and Promotion category.
 
Cheil India also won four metals – a Gold, two Silvers and a Bronze. The Gold win was for Saalam Baalak Trust in the Public Relations category.
 
TBWA Sri Lanka bagged three metals: a Gold, a Silver and a Bronze. The Gold was for Ceylon Today & Mawbima National Newspaper in the Direct category.
 
Sab TV (MSM) won two metals on the night, a Gold and Silver. The Gold was for Tarak Mehta Ka Oolta Chashma in the Broadcaster Abby category.
 
Sarva Integrated bagged a Gold and a Bronze Abby. The Gold win was in the Public Relations category for Daily Mirror.
 
Madison BMB, Star India, Times Internet and TV Today Network bagged a Gold each -- their solitary metal of the night. 
 
Madison BMB’s Gold was for Jiyo Parsi in the Direct category, while Star India bagged Gold for Satyamev Jayate Season 3 launch campaign in the Broadcaster Abby category. Times Internet’s Gold was for Gaana.com in the Branded Content and Entertainment category and TV Today Network’s Aaj Tak’s Sach on Karo won a Gold in the Broadcaster Abby category.
 
View all the winning entries here 
 
Category Name Brand Title Organisation Metal
Brand Activation & Promotion Pepsi The Uncrushable Can JWT India Silver
Brand Activation & Promotion Benadryl Benadryl - Shamitabh MATES Bronze
Brand Activation & Promotion Adidas Stan Smith Negative Space Positive Impact Wunderman International, New Delhi Bronze
Brand Activation & Promotion Nike Cricket Make Every Yard Count JWT India Gold
Brand Activation & Promotion Vodafone India Vodafone Cookies Kinetic India (A WPP Company) Bronze
Brand Activation & Promotion Oxigen Wallet Stroke of Midnight Campaign ITSA Oxigen Bronze
Brand Activation & Promotion Discovery Channel Jet Set Go 3 Contest UTV Entertainment TV Limited Bronze
Brand Activation & Promotion North East Today Eyeamindian JWT India Gold
Brand Activation & Promotion HCL Technologies Coolest Interview Ever ITSA HCL Technologies Gold
Brand Activation & Promotion Tata Tea Gold A media movement that unleashed the power of 49 Maxus Silver
Brand Activation & Promotion Dettol Give life a hand Cheil India Bronze
Brand Activation & Promotion Dabur Vatika Brave & Beautiful Linen Lintas Gold
Brand Activation & Promotion Salaam Baalak Trust The lightbag Cheil India Silver
Brand Activation & Promotion Child Survival India No child brides Havas WW India Bronze
Brand Activation & Promotion Mohan Foundation Chain of Organs JWT India Bronze
Brand Activation & Promotion Sony Entertainment TV Yudh - first look poster press launch Candid Marketing  Bronze
Brand Activation & Promotion Nike Cricket Make Every Yard Count JWT India Silver
Brand Activation & Promotion Paras Milk Extendable Basketball Court Rediffusion Y&R Silver
Brand Activation & Promotion Indus Health Plus Healthy Frisking JWT India Bronze
Brand Activation & Promotion Child Survival India No child brides Havas WW India Bronze
Brand Activation & Promotion Oxigen Wallet Stroke of Midnight Campaign ITSA Oxigen Bronze
Brand Activation & Promotion North East Today Eyeamindian JWT India Gold
Brand Activation & Promotion Nutralite Health Chaa Shree Ganesh DDB Mudra Gold
Brand Activation & Promotion Bueno Kitchen Foodicons JWT India Bronze
Brand Activation & Promotion Turquoise Cottage Happy Hours Rewind Dentsu Webchutney Silver
Brand Activation & Promotion Disney Channel Jet Set Go 3 Contest UTV Entertainment TV Limited Bronze
Brand Activation & Promotion ICICI Bank The Magic Pencil Project Fanatics & Viscomm Bronze
Branded Content & Entertainment Tata AIA Life Insurance Daddy aur Zooey JWT India Silver
Branded Content & Entertainment Tata Tea Gold 2014 was the year of AAP - Aam Aurat Ka Power - Power of 49 Maxus Bronze
Branded Content & Entertainment Asian Paints Har Ghar Kuch Kehta Hai Madison Media Bronze
Branded Content & Entertainment Asian Paints Royale #Speechless Contract India Bronze
Branded Content & Entertainment FabAlley Unfollow challenging the convetional lengths of beauty Jack in the Box Worldwide Bronze
Branded Content & Entertainment Kamasutra Kamasutra PK MATES Silver
Branded Content & Entertainment Eye Donation Society Eye Donation Sarva Integrated Bronze
Branded Content & Entertainment Nutralite Health Chaa Shree Ganesh DDB Mudra Silver
Branded Content & Entertainment Asian Paints Royale #Speechless Contract India Bronze
Branded Content & Entertainment Nike Cricket Make Every Yard Count JWT India Gold
Branded Content & Entertainment Durex #DotheRex DigitasLBi Bronze
Branded Content & Entertainment Gaana.com Trojan Horse Times Internet Gold
Branded Content & Entertainment Zee News The Misunderstood Scoreboard DDB Mudra Silver
Branded Content & Entertainment Tata Tea Gold Abki Maar - Women Empowerement through entertainment Maxus Bronze
Branded Content & Entertainment Tata AIA Life Insurance Daddy aur Zooey JWT India Bronze
Broadcaster Abby Bindass Play Bindass Play UTV Entertainment TV Limited Gold
Broadcaster Abby Star India  Satyamev Jayate Season 3 launch campaign Star India Gold
Broadcaster Abby Bigg Boss 8 Yeh safar hoga mast kyuke twist hoga zabardast Colors, Viacom18 Media Gold
Broadcaster Abby Colors Udann launch campaign Colors Marketing Gold
Broadcaster Abby Disney Channel Launch of brand new show 'Kabhi Aise Geet gaya karo'  UTV Entertainment TV Limited Silver
Broadcaster Abby Kaun Banega Crorepati Old man MSM Gold
Broadcaster Abby Disney Channel Launch of brand new show 'Kabhi Aise Geet gaya karo'  UTV Entertainment TV Limited Bronze
Broadcaster Abby Hum Hai na Mother MSM Silver
Broadcaster Abby Udaan Udaan haveli - 35 seconds Colors, Viacom18 Media Gold
Broadcaster Abby Udaan Udaan_varan mala 30 seconds Colors, Viacom18 Media Bronze
Broadcaster Abby Sab TV - Tarak Mehta Ka Oolta Chashma Digital divides, Sab Unites Sab TV (MSM) Gold
Broadcaster Abby Nickelodeon Be the boss Viacom18 Media Silver
Broadcaster Abby Aaj Tak Sach on karo TV Today Network Gold
Broadcaster Abby IBN7 Brand Relaunch - Hausla hai TV 18 Broadcast Limited Bronze
Broadcaster Abby NDTV Save our tiger campaign NDTV Silver
Broadcaster Abby NDTV NDTV Trust NDTV Silver
Broadcaster Abby Sony Six CTL 2014 MSM Gold
Broadcaster Abby UTV Action Star Wars Generic Promo Genx Entertainment Gold
Broadcaster Abby Sony Pix Pix School of Bonding MSM Gold
Broadcaster Abby Bindass     B for change Genx Entertainment Gold
Broadcaster Abby CNN IBN and IBN7 The power of 49  TV18 Broadcast Silver
Broadcaster Abby Colors Code Red Launch campaign Colors, Marketing Gold
Broadcaster Abby NDTV NDTV Dettol Banega Swach India NDTV Bronze
Broadcaster Abby Chutti TV - Sun TV Network  Kids channel promos Chutti TV - Sun TV Bronze
Broadcaster Abby Sab TV - Tarak Mehta Ka Oolta Chashma Yeh hame kya ho gaya Sab TV (MSM) Silver
Broadcaster Abby Bindass Play Bindass Play (brand film music video) UTV Entertainment TV Limited Gold
Print Craft All That's Good Bandito, Juan Ideas@work Bronze
Print Craft HCL Technologies Coffee Table Book - Relationship beyond the contract ITSA HCL Technologies Bronze
Print Craft Lawman PG 3 (Catalogue) Wear your aura Autumn Winter Communications & Design Silver
Print Craft I Care Eye Hospitals An eye for an eye JWT India Bronze
Print Craft All That's Good Classic Salted, Pussies, Response, Acacia Tree Ideas@work Bronze
Print Craft Volkswagen Bi-Xenon headlamps, Automatic Distance Control, Hill hold function DDB Mudra Group Silver
Print Craft All That's Good Sweet Jalapeno, Pussies, Classic Salted, Response, Acacia Tree Ideas@work Silver
Print Craft Crossword A short story Alok Nanda & Co. (Communications) Silver
Print Craft The Times of India Got Like, Anti Religious, Bandra Fest Kids, Bandra Fest Music, Bandra Fest Thematic Taproot Dentsu Bronze
Print Craft Lawman PG 3 (Catalogue) Wear your aura Autumn Winter Communications & Design Silver
Print Craft Mumbai Mirror Madam, Contractor, Pervert Taproot Dentsu Silver
Radio Mast Kalandar Mast Kalandar Chai Shai @ 4 - Bihari Sunny Side Up Advertising Bronze
Radio Sugar Free Gowardhan Contract India Silver
Radio Sugar Free Raman Contract India Silver
Radio Wagh Bakri Garmahat Scarecrow Communications Bronze
Radio Cupid Condoms Pete Publicis Communications Bronze
Radio Royals Fresh Tota Publicis Communications Bronze
Radio Kenstar Spot 1 Contract India Gold
Radio Kenstar Spot 2 Contract India Silver
Radio Godrej U - Sonic Washing Machine Operation  JWT India Bronze
Radio Tyreonwheels.com Barsaat Contract India Bronze
Radio Spark Electric Cars Future Stranger - Colour TV TBWA Sri Lanka Bronze
Radio Aapkapainter.com Deewar 3 Contract India Silver
Radio Knifeindia.com Tailor Contract India Bronze
Radio Aapkapainter.com Deewar 2 Contract India Silver
Radio Nerolac Red Publicis Communications Bronze
Radio Radio City Lucknow Scarecrow Communications Silver
Radio Radio City Delhi Scarecrow Communications Bronze
Radio Aapkapainter.com Deewar 1,2,3 Contract India Silver
Radio Tyreonwheels.com Barsaat Contract India Bronze
Radio Omkar Alta Monte Ek Rasoi Law & Kenneth Saatchi & Saatchi Bronze
Radio Omkar Alta Monte Do chavanniya Law & Kenneth Saatchi & Saatchi Silver
Radio Save the children India Science lesson, Hindi Lesson, Balbharati lesson JWT India Silver
Radio Craft Wagh Bakri Theatrical Scarecrow Communications Bronze
Radio Craft Wagh Bakri Garmahat Scarecrow Communications Gold
Radio Craft Bedbathmore.com Mard Scarecrow Communications Bronze
Radio Craft Radio City Azaadi Scarecrow Communications Bronze
Radio Craft Wagh Bakri Theatrical Scarecrow Communications SIlver
Radio Craft Radio City Lucknow Scarecrow Communications Bronze
Radio Craft Knifeindia.com Tailor Contract India Bronze
Radio Craft Wagh Bakri Garmahat Scarecrow Communications Silver
Radio Craft Radio City Lucknow Scarecrow Communications Silver
Radio Craft Kenstar Spot 1 Contract India Gold
Radio Craft Save the children India Science Lesson    JWT India Bronze
Radio Craft Radio City Lucknow Scarecrow Communications Bronze
Radio Craft Fever 104 FM Mission Kashmir Fever 104 FM Silver
Public Relations Ceylon Today & Mawbima National Newspapers Big on Respect TBWA Sri Lanka Silver
Public Relations Pepsi MTV Indies Launching and establish MTV Indies as the natural habitat of the Indies soul Pepsi MTV Indies, VIacom18 Bronze
Public Relations Daily Mirror Mirror Reflections' Sarva Integrated Gold
Public Relations North East Today Eyeamindian JWT India Gold
Public Relations Kimaya NICU Kimaya NICU - The growth of a miracle Ideosphere Bronze
Public Relations Find my stay Big games for big names Value360 Communications Bronze
Public Relations Child Survival India No child brides Havas WW India Silver
Public Relations Salaam Baalak Trust The lightbag Cheil India Gold
Public Relations Child Survival India No child brides Havas WW India Silver
Public Relations Sab TV  Sab Chai pe chutkule Everest Brand Solutions Bronze
Public Relations Whisper Whisper Out Loud Madison Communications Bronze
Public Relations Puma India Puma goes forever faster with Usain Bolt in India Madison Communications Gold
Public Relations North East Today Eyeamindian JWT India Gold
Public Relations Puma India Puma goes forever faster with Usain Bolt in India Madison Communications Gold
Public Relations Whisper Whisper touch the pickle campaign Madison Communications Silver
Public Relations Action Committee for Formal Finance to non corporate small businesses Small business is big business Hansa Vision Bronze
Public Relations MTV India MTV Rock the Vote - From a campaign to a movement MTV India, Viacom18 Bronze
Public Relations Queen by Viacom18 Motion Pictures Release of Queen on 7th March 2014 Viacom18 Motion Pictures Bronze
Direct Kellogg's Corn Flakes So funny it's serious exercise book JWT India Bronze
Direct Salaam Baalak Trust The lightbag Cheil India Silver
Direct Club Mahindra Slippers Pi Communcations  Silver
Direct Club Mahindra Album of Memories Pi Communcations  Bronze
Direct Bakson's Hair Clinic Trap your hair problems Crayons Advtg  Bronze
Direct Radious Developers Getting top management's attention #1 Select Direct Marketing Communications Silver
Direct Dabur Vatika Brave & Beautiful Linen Lintas Bronze
Direct Ceylon Today & Mawbima National Newspapers Big on Respect TBWA Sri Lanka Sri Lanka
Direct Jiyo Parsi Rolex Fiat, Broke up Mom, Parents who act like grandparents, Nicole Kidman, Parsi Standards, Condom, Panni Ja and Carrom Foursome Madison BMB Gold
Direct Dabur Vatika Brave & Beautiful Linen Lintas Gold
Direct Save the children India Hindi lesson, science lesson, balbharati lesson JWT India Bronze
Direct Dabur Vatika Brave & Beautiful Linen Lintas Gold
Direct HCL Technologies Coolest Interview Ever ITSA HCL Technologies Gold
Direct Pepsi  The Uncrushable Can JWT India Silver
Direct Oxigen Wallet Stroke of Midnight Campaign ITSA Oxigen Bronze
Direct Asian Paints Royale Speechless Contract India Bronze
Direct Living with Diabetes in India The Fake Patient Project Medulla Communication Silver
Direct Mohan Foundation Chain of Organs JWT India Bronze
Direct Dabur Vatika Brave & Beautiful Linen Lintas Grand Prix
Direct Oxigen Wallet Stroke of Midnight Campaign ITSA Oxigen Bronze

View winners by agency

Agency Grand Prix Gold Silver Bronze Total
Alok Nanda & Co.     1   1
AutumnWinter Communications & Design     2   2
Candid Marketing       1 1
Cheil India   1 2 1 4
Chutti TV (Sun TV Network)       1 1
Colors Marketing   2     2
Colors Viacom18   2   1 3
Contract India   2 6 7 15
Crayons Advertising       1 1
DDB Mudra    1 3   4
Dentsu Webchutney     1   1
DigitasLbi       1 1
Everest        1 1
FANATICS & VISCOMM       1 1
Fever 104 FM     1   1
GENX ENTERTAINMENT   2     2
Hansa Vision       1 1
Havas WW     2 2 4
Ideas@work     1 2 3
Ideosphere       1 1
ITSA HCL   2   1 3
ITSA Oxigen       4 4
J Walter Thompson   6 5 10 21
JITB       1 1
Kinetic        1 1
L&K Saatchi & Saatchi     1 1 2
Linen Lintas 1 3   1 5
M.A.T.E.S     1 1 2
Madison BMB   1     1
Madison Communications   2 1 1 4
Madison Media       1 1
Maxus     1 2 3
Medulla Communication     1   1
MSM   3 1   4
MTV India, Viacom18       1 1
NDTV     2 1 3
Pepsi MTV Indies, Viacom18       1 1
pi communications     1 1 2
Publicis Communications       3 3
Rediffusion Y&R     1   1
Sab TV (MSM)   1 1   2
Sarva Integrated   1   1 2
Scarecrow Communications   1 4 7 12
Select Direct Marketing Communications     1   1
Star India   1     1
Sunny Side Up Advertising India       1 1
Taproot Dentsu     1 2 3
TBWA Sri Lanka   1 1 1 3
Times Internet   1     1
TV Today Network   1     1
TV18 Broadcast     1 1 2
UTV Entertainment Television   2 1 3 6
Value360 Communications       1 1
Viacom18 Media     1   1
Viacom18 Motion Pictures       1 1
Wunderman International       1 1

 

 
Source:
Campaign India

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