February was a busy month for Lowe Lintas. Campaigns of the 'Dekhte Hai' kind for Olx and the Vivo account win earn it a place in Campaign India's monthly 'Agency Spotlight'
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The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
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