Campaign India Team
Nov 15, 2017

FCB Ulka bags Rooh Afza, other Hamdard brands

The agency won following a multi-agency pitch

FCB Ulka bags Rooh Afza, other Hamdard brands
Hamdard Laboratories has appointed FCB Ulka to handle the creative duties for brands such as Rooh Afza, Fusion, SAFI, Joshina and Sualin. The agency won the account post a multi-agency pitch and its Delhi office will handle the account. 
 
Mansoor Ali, chief sales and marketing officer, Hamdard Laboratories, said, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”
 
Rohit Ohri, group chairman and CEO, FCB India, said, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina & Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
15 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
16 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
19 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
20 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration