Mindshare took back the title from sister agency Maxus to win the Agency of the Year 2015 award, in an event in Mumbai on 11 September. The agency took home five Gold, eight Silver and 17 Bronze metals.
The Client of the Year title was won by Tata Sky. There was no Grand Emvie awarded this year.
Mindshare's Gold wins were for Lenovo's By Gamers for gamers, Lay's 'Google Maps went beyond giving directions to people: It now unlocked a treasure!', Pepsi's Preemptive Strike on Social Media, IBM Score with data and Crocin's How did Crocin become a celebrity.
Madison Media, the runner-up, scored six Gold, six Silver and nine Bronze metals.
Maxus, which held the Agency of the Year 2014 title, won six Gold metals. MEC, GroupM and GroupM Dialogue Factory won a Gold each. Lodestar UM and MediaCom won three and four Gold metals respectively.
Points are calibrated by The Advertising Club as follows: Gold (15), Silver (10) and Bronze (5).
| Agency | Gold | Silver | Bronze | Total Points |
| Mindshare | 5 | 8 | 17 | 240 |
| Madison Media | 6 | 6 | 9 | 195 |
| Maxus | 6 | 4 | 9 | 175 |
| Lodestar UM | 3 | 5 | 4 | 115 |
| MediaCom | 4 | 1 | 3 | 85 |
| MEC India | 1 | 1 | 1 | 30 |
| GroupM India | 1 | 0 | 1 | 20 |
| DDB Mudra Group | 0 | 1 | 1 | 15 |
| GroupM Dialogue Factory | 1 | 0 | 0 | 15 |
| PHD India | 0 | 1 | 0 | 10 |
| Initiative | 0 | 0 | 2 | 10 |
| Interactive Avenues | 0 | 0 | 1 | 5 |
| Havas Media Group India | 0 | 0 | 1 | 5 |
| Msix | 0 | 0 | 1 | 5 |
| OMD India | 0 | 0 | 1 | 5 |
| Category | Brand/Campaign | Agency | Metal |
| Best Media Innovation - Digital - Video | Lenovo By gamers for gamers | Mindshare | Gold |
| Best Media Innovation - Digital - Video | Tata Sky Game of Torrents | Maxus | Silver |
| Best Media Innovation - Digital - Video | Kelloggs Mission Interception | Mindshare | Bronze |
| Best Media Innovation - Digital - Video | Castrol Activ Asia's First Live Hangout on Light Box | Mindshare | Bronze |
| Best Media Research/Analytics - Proprietory Data | Vodafone - To Be or Not To Be | Maxus | Bronze |
| Best Media Research/Analytics - Proprietory Data | Coca-Cola Belongingness The Next Model | Lodestar UM | Bronze |
| Best Media Research/Analytics - Proprietory Data | Saavn | Mindshare | Bronze |
| Best Media Research/Analytics - Proprietory Data | Various Brands Managing the Good, the bad and the Ugly | Madison Media | Bronze |
| Best Ongoing Media Campaign | Cadbury Dairy Milk A sweet decade | Madison Media | Gold |
| Best Ongoing Media Campaign | Hindustan Unilever | PHD India | Silver |
| Best Ongoing Media Campaign | Saffolalife | Madison Media | Bronze |
| Best Ongoing Media Campaign | Kissan Kissanpur | Mindshare | Bronze |
| Best Ongoing Media Campaign | Cadbury Celebrations Toh is diwali aap kise khush karenge | Madison Media | Bronze |
| Best Ongoing Media Campaign | Gillette Shave India Movement | MediaCom | Bronze |
| Best Integrated Campaign Consumer products | Ariel Share the Load | MediaCom | Gold |
| Best Integrated Campaign Consumer products | Whisper Ultra Touch the pickle | MediaCom | Gold |
| Best Integrated Campaign Consumer products | Dettol BSI Integrated | Interactive Avenues | Bronze |
| Best Integrated Campaign Consumer products | Kellogg Chocos 365 Days of Funnections | Mindshare | Bronze |
| best Media Innovation - Events/ Experiential Marketing | Saffolalife | Madison Media | Gold |
| best Media Innovation - Events/ Experiential Marketing | Colgate Palmolive Sugar receipt | MEC India | Bronze |
| Best Media Innovation OOH | ZEE News The Misunderstood Scoreboard | DDB Mudra | Silver |
| Best Media Innovation OOH | Cadbury Celebrations People Powered Diwali | Madison Media | Bronze |
| Best Media Innovation OOH | Halonix Safer City | Havas Media Group | Bronze |
| Best Media Innovation - Direct Marketing | Zest from Tata Motors | Lodestar UM | Silver |
| Best Media Innovation - Direct Marketing | Colgate Palmolive Sugar receipt | MEC India | Silver |
| Best Meda Research/Analytics - Analytics/data Technology | Agency Reseach Synapse | Maxus | Gold |
| Best Meda Research/Analytics - Analytics/data Technology | Agency Research Movie Oracle | Lodestar UM | Silver |
| Best Meda Research/Analytics - Analytics/data Technology | Tata Zest Pictioanalytics | Lodestar UM | Silver |
| Best Meda Research/Analytics - Analytics/data Technology | Agency Research T2D | Maxus | Bronze |
| Best Media Innovation - Radio | Clinic Plus Radio Ki Pehli Picture | Mindshare | Silver |
| Best Media Innovation - Radio | Red Label Tea | Mindshare | Bronze |
| Best Media Innovation - Radio | Castrol Magnatec One Brand 101 Consumercials | Mindshare | Bronze |
| Best Media Innovation Cinema | Tata Safari Storme | Lodestar UM | Bronze |
| Best Media Strategy Consumer Products | Tata Tea Agni | Maxus | Gold |
| Best Media Strategy Consumer Products | Whisper Ultra Touch the pickle | MediaCom | Gold |
| Best Media Strategy Consumer Products | Coca-Cola Zero Buzziest Launch | Lodestar UM | Gold |
| Best Media Strategy Consumer Products | Cadbury Celebrations India Unites | Madison Media | Silver |
| Best Media Strategy Consumer Products | Amul | Lodestar UM | Silver |
| Best Media Strategy Consumer Products | Closeup Getting small town India closer | Mindshare | Bronze |
| Best Media Strategy Consumer Products | Cadbury Dairy Milk Fans of joy | Madison Media | Bronze |
| Best Media Strategy Consumer Products | Pepsodent Toothpaste Kyunki seekhane ki koi umar nahi hoti | Mindshare | Bronze |
| Best Media Strategy Media | Indian Super League Come on India Lets Football | Mindshare | Bronze |
| Best Media Strategy Media | Hotstar Building the solo brigade | Mindshare | Bronze |
| Best Media Innovation - Digital - Multiple Platform | Tata Sky Game of Torrents | Maxus | Gold |
| Best Media Innovation - Digital - Multiple Platform | Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! | Mindshare | Gold |
| Best Media Innovation - Digital - Multiple Platform | PepsiCo When TV commercial producers became story-tellers | Mindshare | Bronze |
| Best Media Innovation - Digital - Multiple Platform | Ceat Tyres #DriveSafeDad | GroupM | Bronze |
| Best Integrated Campaign - Consumer Durables | Godrej Masterbrand ETCH | Madison Media | Gold |
| Best Integrated Campaign - Consumer Durables | Asian Paints Tractor Emulsion | Madison Media | Silver |
| Best Media innovation - Branded Content | Ariel Share the load | MediaCom | Gold |
| Best Media innovation - Branded Content | Asian Paints har ghar kuuchhc kehta hai | Madison Media | Silver |
| Best Media innovation - Branded Content | HUL MTV@Movies | Mindshare | Silver |
| Best Media innovation - Branded Content | Kellogg Chocos Changing the canvas - from 30 sec to 68640 sec | Mindshare | Silver |
| Best Media innovation - Branded Content | Durex MTV Rex Talk | Initiative | Bronze |
| Best Media innovation - Branded Content | Whisper Ultra Touch the pickle | MediaCom | Bronze |
| Best Media innovation - Branded Content | Nihar Shakti Amla Change, not charity | Madison Media | Bronze |
| Best Media Strategy - Services | Saffolalife | Madison Media | Gold |
| Best Media Strategy - Services | Tata Sky Game of Torrents | Maxus | Gold |
| Best Media Strategy - Services | BSLI | Mindshare | Bronze |
| Best Media Innovation - TV - Media | Star India Driving "Buzz" through the "Not" so Idiot Box | Mindshare | Silver |
| Best Media Innovation - Digital - Social Media | Pepsi's Preemptive Strike on Social Media | Mindshare | Gold |
| Best Media Innovation - Digital - Social Media | IBM Score with data | Mindshare | Gold |
| Best Media Innovation - Digital - Social Media | Saffola Masala Oats | Madison Media | Silver |
| Best Media Innovation - Digital - Social Media | Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! | Mindshare | Silver |
| Best Media Strategy Consumer Durables | Zest from Tata Motors | Lodestar UM | Gold |
| Best Media Strategy Consumer Durables | Asian Paints Tractor Emulsion | Madison Media | Bronze |
| Best Media Strategy Consumer Durables | Hero MotoCorp Ismart | Maxus | Bronze |
| Best Media Innovation - Digital - Search | Tata Sky Game of Torrents | Maxus | Gold |
| Best Media Innovation - Digital - Search | Tata Sky Everywhere TV - The power of real time marketing | Maxus | Silver |
| Best Media Innovation - Digital - Mobile / Hand held devices | Ceat Tyres #DriveSafeDad | GroupM | Gold |
| Best Media Innovation - Digital - Mobile / Hand held devices | International Advertising Ungli Uthao | GroupM Dialogue Factory | Gold |
| Best Media Innovation - Digital - Mobile / Hand held devices | Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! | Mindshare | Bronze |
| Best Media Innovation - Digital - Mobile / Hand held devices | Tata Tea Gold P049 Elections: The forgotten 49 | Maxus | Bronze |
| Best Media Innovation - Digital - Mobile / Hand held devices | Tata Sky Everywhere TV - The power of real time marketing | Maxus | Bronze |
| Best Media innovation - Print (Magazines) | Whisper Ultra Touch the pickle | MediaCom | Silver |
| Best Media innovation - Print (Magazines) | Kellogg Chocos Coco ki Kahani, Kalia-The cow ki zubani | Mindshare | Silver |
| Best Media innovation - Print (Magazines) | Tanishq Divide and rule | Maxus | Bronze |
| Best Media research/Analytics - Existing Data | Agency Research Movie Oracle | Lodestar UM | Silver |
| Best Media research/Analytics - Existing Data | Sab TV Framework to build growth roadmap | Msix | Bronze |
| Best Media research/Analytics - Existing Data | Zest from Tata Motors | Lodestar UM | Bronze |
| Best Media Innovation - TV - Consumer Products | Crocin How did Crocin become a celebrity | Mindshare | Gold |
| Best Media Innovation - TV - Consumer Products | Kellogg Chocos Changing the canvas - from 30 sec to 68640 sec | Mindshare | Silver |
| Best Media Innovation - Sponsorships | Kellogg Chocos Changing the template from Sponsorship to Ownership | Mindshare | Silver |
| Best Media Innovation - Sponsorships | Saffola Masala Oats | Madison Media | Silver |
| Best Media Innovation - Sponsorships | Pond's Cold Cream | Mindshare | Bronze |
| Best Media Innovation - Sponsorships | Cadbury Bournvita Over 40 top celebrities of India become the role model of Tayyari | Madison Media | Bronze |
| Best Media Innovation - Sponsorships | Dettol Original Soap Banega Swach India | Initiative | Bronze |
| Best Media Innovation - Sponsorships | Micrsoft Empowering a Billion | Lodestar UM | Bronze |
| Best Media Innovation - Sponsorships | Myntra I #Liveforlikes | Maxus | Bronze |
| Best Media Innovation - TV - Consumer Durables | Asian Paints Tractor Emulsion | Madison Media | Gold |
| Best Media Innovation - TV - Consumer Durables | Asian Paints Har ghar kuch kehta hai | Madison Media | Silver |
| Best Media Innovationn - Ambient Media | Colgate Palmolive Sugar receipt | MEC India | Gold |
| Best Media Innovationn - Ambient Media | Nutralite Health Cha Shree Ganesh | DDB Mudra | Bronze |
| Best Integrated Campaign - Services | Saffolalife | Madison Media | Gold |
| Best Integrated Campaign - Services | LinkedIn Get a job | Maxus | Silver |
| Best Integrated Campaign - Services | Tourism Australia Welcome to Restaurant Australia! | OMD India | Bronze |
| Best Media Innovation - Print (Dailies) | Zest from Tata Motors | Lodestar UM | Gold |
| Best Media Innovation - Print (Dailies) | Saffolalife | Madison Media | Bronze |
| Best Media Innovation - Print (Dailies) | Kissan Kissanpur | Mindshare | Bronze |
| Best Media Innovation - Digital - Display | Tata Sky Everywhere TV - The power of real time marketing | Maxus | Gold |
| Best Media Innovation - Digital - Display | Tata Sky Game of Torrents | Maxus | Silver |
| Best Media Innovation - Digital - Display | Ariel Share the Load | MediaCom | Bronze |
| Best Media Innovation - Digital - Display | Vodafone Amplify | Maxus | Bronze |
| Best Media Innovation - Digital - Display | Castrol Activ Bikes | Mindshare | Bronze |
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