Campaign India Team
Sep 12, 2015

Emvies 2015: Mindshare is Agency of the Year

Madison Media ranked second, Tata Sky is Client of the year

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Mindshare took back the title from sister agency Maxus to win the Agency of the Year 2015 award, in an event in Mumbai on 11 September. The agency took home five Gold, eight Silver and 17 Bronze metals.

The Client of the Year title was won by Tata Sky. There was no Grand Emvie awarded this year.

Mindshare's Gold wins were for Lenovo's By Gamers for gamers, Lay's 'Google Maps went beyond giving directions to people: It now unlocked a treasure!', Pepsi's Preemptive Strike on Social Media, IBM Score with data and Crocin's How did Crocin become a celebrity.

Madison Media, the runner-up, scored six Gold, six Silver and nine Bronze metals.
Maxus, which held the Agency of the Year 2014 title, won six Gold metals. MEC, GroupM and GroupM Dialogue Factory won a Gold each. Lodestar UM and MediaCom won three and four Gold metals respectively.

Points are calibrated by The Advertising Club as follows: Gold (15), Silver (10) and Bronze (5).

Agency Gold Silver  Bronze Total Points
Mindshare 5 8 17 240
Madison Media 6 6 9 195
Maxus 6 4 9 175
Lodestar UM 3 5 4 115
MediaCom 4 1 3 85
MEC India 1 1 1 30
GroupM India 1 0 1 20
DDB Mudra Group 0 1 1 15
GroupM Dialogue Factory 1 0 0 15
PHD India 0 1 0 10
Initiative 0 0 2 10
Interactive Avenues 0 0 1 5
Havas Media Group India 0 0 1 5
Msix 0 0 1 5
OMD India 0 0 1 5


 

Category Brand/Campaign Agency Metal
Best Media Innovation - Digital - Video Lenovo By gamers for gamers Mindshare Gold
Best Media Innovation - Digital - Video Tata Sky Game of Torrents Maxus Silver
Best Media Innovation - Digital - Video Kelloggs Mission Interception Mindshare Bronze
Best Media Innovation - Digital - Video Castrol Activ Asia's First Live Hangout on Light Box Mindshare Bronze
Best Media Research/Analytics - Proprietory Data Vodafone - To Be or Not To Be Maxus Bronze
Best Media Research/Analytics - Proprietory Data Coca-Cola Belongingness The Next Model Lodestar UM Bronze
Best Media Research/Analytics - Proprietory Data Saavn Mindshare Bronze
Best Media Research/Analytics - Proprietory Data Various Brands Managing the Good, the bad and the Ugly Madison Media Bronze
Best Ongoing Media Campaign Cadbury Dairy Milk A sweet decade Madison Media Gold
Best Ongoing Media Campaign Hindustan Unilever PHD India Silver
Best Ongoing Media Campaign Saffolalife Madison Media Bronze
Best Ongoing Media Campaign Kissan Kissanpur Mindshare Bronze
Best Ongoing Media Campaign Cadbury Celebrations Toh is diwali aap kise khush karenge Madison Media Bronze
Best Ongoing Media Campaign Gillette Shave India Movement MediaCom Bronze
Best Integrated Campaign Consumer products Ariel Share the Load MediaCom Gold
Best Integrated Campaign Consumer products Whisper Ultra Touch the pickle MediaCom Gold
Best Integrated Campaign Consumer products Dettol BSI Integrated Interactive Avenues Bronze
Best Integrated Campaign Consumer products Kellogg Chocos 365 Days of Funnections Mindshare Bronze
best Media Innovation - Events/ Experiential Marketing Saffolalife Madison Media Gold
best Media Innovation - Events/ Experiential Marketing Colgate Palmolive Sugar receipt MEC India Bronze
Best Media Innovation OOH ZEE News The Misunderstood Scoreboard DDB Mudra Silver
Best Media Innovation OOH Cadbury Celebrations People Powered Diwali Madison Media Bronze
Best Media Innovation OOH Halonix Safer City Havas Media Group Bronze
Best Media Innovation - Direct Marketing Zest from Tata Motors Lodestar UM Silver
Best Media Innovation - Direct Marketing Colgate Palmolive Sugar receipt MEC India Silver
Best Meda Research/Analytics - Analytics/data Technology Agency Reseach Synapse Maxus Gold
Best Meda Research/Analytics - Analytics/data Technology Agency Research Movie Oracle Lodestar UM Silver
Best Meda Research/Analytics - Analytics/data Technology Tata Zest Pictioanalytics Lodestar UM Silver
Best Meda Research/Analytics - Analytics/data Technology Agency Research T2D Maxus Bronze
Best Media Innovation - Radio Clinic Plus Radio Ki Pehli Picture Mindshare Silver
Best Media Innovation - Radio Red Label Tea Mindshare Bronze
Best Media Innovation - Radio Castrol Magnatec One Brand 101 Consumercials Mindshare Bronze
Best Media Innovation Cinema Tata Safari Storme Lodestar UM Bronze
Best Media Strategy Consumer Products Tata Tea Agni Maxus Gold
Best Media Strategy Consumer Products Whisper Ultra Touch the pickle MediaCom Gold
Best Media Strategy Consumer Products Coca-Cola Zero Buzziest Launch Lodestar UM Gold
Best Media Strategy Consumer Products Cadbury Celebrations India Unites Madison Media Silver
Best Media Strategy Consumer Products Amul Lodestar UM Silver
Best Media Strategy Consumer Products Closeup Getting small town India closer  Mindshare Bronze
Best Media Strategy Consumer Products Cadbury Dairy Milk Fans of joy Madison Media Bronze
Best Media Strategy Consumer Products Pepsodent Toothpaste Kyunki seekhane ki koi umar nahi hoti Mindshare Bronze
Best Media Strategy Media Indian Super League Come on India Lets Football Mindshare Bronze
Best Media Strategy Media Hotstar Building the solo brigade Mindshare Bronze
Best Media Innovation - Digital - Multiple Platform Tata Sky Game of Torrents Maxus Gold
Best Media Innovation - Digital - Multiple Platform Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! Mindshare Gold
Best Media Innovation - Digital - Multiple Platform PepsiCo When TV commercial producers became story-tellers Mindshare Bronze
Best Media Innovation - Digital - Multiple Platform Ceat Tyres #DriveSafeDad GroupM Bronze
Best Integrated Campaign - Consumer Durables Godrej Masterbrand ETCH Madison Media Gold
Best Integrated Campaign - Consumer Durables Asian Paints Tractor Emulsion Madison Media Silver
Best Media innovation - Branded Content Ariel Share the load MediaCom Gold
Best Media innovation - Branded Content Asian Paints har ghar kuuchhc kehta hai Madison Media Silver
Best Media innovation - Branded Content HUL MTV@Movies Mindshare Silver
Best Media innovation - Branded Content Kellogg Chocos Changing the canvas - from 30 sec to 68640 sec Mindshare Silver
Best Media innovation - Branded Content Durex MTV Rex Talk Initiative Bronze
Best Media innovation - Branded Content Whisper Ultra Touch the pickle MediaCom Bronze
Best Media innovation - Branded Content Nihar Shakti Amla Change, not charity Madison Media Bronze
Best Media Strategy - Services Saffolalife Madison Media Gold
Best Media Strategy - Services Tata Sky Game of Torrents Maxus Gold
Best Media Strategy - Services BSLI Mindshare Bronze
Best Media Innovation - TV - Media Star India Driving "Buzz" through the "Not" so Idiot Box Mindshare Silver
Best Media Innovation - Digital - Social Media Pepsi's Preemptive Strike on Social Media  Mindshare Gold
Best Media Innovation - Digital - Social Media IBM Score with data Mindshare Gold
Best Media Innovation - Digital - Social Media Saffola Masala Oats Madison Media Silver
Best Media Innovation - Digital - Social Media Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! Mindshare Silver
Best Media Strategy Consumer Durables Zest from Tata Motors Lodestar UM Gold
Best Media Strategy Consumer Durables Asian Paints Tractor Emulsion Madison Media Bronze
Best Media Strategy Consumer Durables Hero MotoCorp Ismart Maxus Bronze
Best Media Innovation - Digital - Search Tata Sky Game of Torrents Maxus Gold
Best Media Innovation - Digital - Search Tata Sky Everywhere TV - The power of real time marketing Maxus Silver
Best Media Innovation - Digital - Mobile / Hand held devices Ceat Tyres #DriveSafeDad GroupM Gold
Best Media Innovation - Digital - Mobile / Hand held devices International Advertising Ungli Uthao GroupM Dialogue Factory Gold
Best Media Innovation - Digital - Mobile / Hand held devices Lay's Google Maps went beyond giving diirections to people: It now unlocked a Treasure! Mindshare Bronze
Best Media Innovation - Digital - Mobile / Hand held devices Tata Tea Gold P049 Elections: The forgotten 49 Maxus Bronze
Best Media Innovation - Digital - Mobile / Hand held devices Tata Sky Everywhere TV - The power of real time marketing Maxus Bronze
Best Media innovation - Print (Magazines) Whisper Ultra Touch the pickle MediaCom Silver
Best Media innovation - Print (Magazines) Kellogg Chocos Coco ki Kahani, Kalia-The cow ki zubani Mindshare Silver
Best Media innovation - Print (Magazines) Tanishq Divide and rule Maxus Bronze
Best Media research/Analytics - Existing Data Agency Research Movie Oracle Lodestar UM Silver
Best Media research/Analytics - Existing Data Sab TV Framework to build growth roadmap Msix Bronze
Best Media research/Analytics - Existing Data Zest from Tata Motors Lodestar UM Bronze
Best Media Innovation - TV - Consumer Products Crocin How did Crocin become a celebrity Mindshare Gold
Best Media Innovation - TV - Consumer Products Kellogg Chocos Changing the canvas - from 30 sec to 68640 sec Mindshare Silver
Best Media Innovation - Sponsorships Kellogg Chocos Changing the template from Sponsorship to Ownership Mindshare Silver
Best Media Innovation - Sponsorships Saffola Masala Oats Madison Media Silver
Best Media Innovation - Sponsorships Pond's Cold Cream Mindshare Bronze
Best Media Innovation - Sponsorships Cadbury Bournvita Over 40 top celebrities of India become the role model of Tayyari Madison Media Bronze
Best Media Innovation - Sponsorships Dettol Original Soap Banega Swach India Initiative Bronze
Best Media Innovation - Sponsorships Micrsoft Empowering  a Billion Lodestar UM Bronze
Best Media Innovation - Sponsorships Myntra I #Liveforlikes Maxus Bronze
Best Media Innovation - TV - Consumer Durables Asian Paints Tractor Emulsion Madison Media Gold
Best Media Innovation - TV - Consumer Durables Asian Paints Har ghar kuch kehta hai Madison Media Silver
Best Media Innovationn - Ambient Media Colgate Palmolive Sugar receipt MEC India Gold
Best Media Innovationn - Ambient Media Nutralite Health Cha Shree Ganesh DDB Mudra Bronze
Best Integrated Campaign - Services Saffolalife Madison Media Gold
Best Integrated Campaign - Services LinkedIn Get a job Maxus Silver
Best Integrated Campaign - Services Tourism Australia Welcome to Restaurant Australia! OMD India Bronze
Best Media Innovation - Print (Dailies) Zest from Tata Motors Lodestar UM Gold
Best Media Innovation - Print (Dailies) Saffolalife Madison Media Bronze
Best Media Innovation - Print (Dailies) Kissan Kissanpur Mindshare Bronze
Best Media Innovation - Digital - Display Tata Sky Everywhere TV - The power of real time marketing Maxus Gold
Best Media Innovation - Digital - Display Tata Sky Game of Torrents Maxus Silver
Best Media Innovation - Digital - Display Ariel Share the Load MediaCom Bronze
Best Media Innovation - Digital - Display Vodafone Amplify Maxus Bronze
Best Media Innovation - Digital - Display Castrol Activ Bikes  Mindshare Bronze

 

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