Droom, an online marketplace for used and new automobiles and auto-related services, has announced Contract Advertising and Equinox as its creative and media buying agencies.
The company is set to launch a campaign soon across TV, print, outdoor and online formats.
Contract Advertising will be taking care of creative duties across formats including traditional and digital.
Sandeep Aggarwal, founder and CEO, Droom, said, "We were very impressed by the works both agencies have done for new age companies and hence we decided to go forward and make them our partners in brand building. Droom has built a highly innovative platform to solve buyer and seller pain points in buying and selling used automobiles and we are ready to showcase this 21st century online experience to mass audiences now."