Ajay Verma has joined Draftfcb-Ulka as chief growth officer. This is Verma’s second stint at the agency. He started his career in 1993 as management trainee at Ulka, and was part of its talent program Star One.
Verma joins Draftfcb-Ulka after two and a half years at eBus (part of Aidem Ventures in India), an internet technology company in the digital distribution and management of television commercials, where he was CEO.
At Ulka, Verma will head business development, working closely with heads of the various divisions.
MG Parameswaran, executive director and CEO - Mumbai Group, Draftfcb Ulka, said, “Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression.”
On his return to the agency, Verma, said, “I loved the thrill of working in a fast evolving internet technology industry, but I was missing the fun and excitement of working in a large agency network. It’s a special feeling to be entrusted this critical role at Draftfcb-Ulka - a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.”
In a career spanning 16 years, Verma has also worked with Rediffusion and Percept H.