Ben Bold
May 19, 2015

Domino's lets customers order pizza through emoji

US-based consumers can now tweet an emoji to order pizza

Domino's lets customers order pizza through emoji
Domino's is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain's Twitter handle to make their order.
 
Regular Domino’s customers will not even have to type in their pizza choice once they have entered their ‘easy pizza’ preference on their Domino’s Pizza Profile, which is linked to their Twitter account.
 
For the emoji-averse, Domino's is also allowing customers to tweet the hashtag #EasyOrder to @Dominos.
 
Patrick Doyle, Domino’s chief executive, told USA Today: "It’s the epitome of convenience. We’ve got this down to a five-second exchange.
 
A Domino’s UK spokesperson hinted to The Telegraph that the service may become available in the UK, saying: "We’re really excited to see our Domino’s colleagues in the US take their ordering service to the next level. Here in the UK we pride ourselves on being at the cutting edge of digital innovations so watch this space."
 
Domino’s is embracing technology, launching many innovations including being able to order pizza through an XBox gaming console; allowing people to use their smartwatch to order; while on 1 April it announced plans to introduce a driverless pizza delivery bike in the UK. The latter transpired to be an April Fool’s joke.
 
When contacted, Harneet Singh Rajpal, VP - marketing, Domino's Pizza India,  said it is something the India operations is exploring, but did not get into specifics.
 
(This article first appeared on MarketingMagazine.co.uk)
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Treebo ropes in Nishant Gupta as head of brand and marketing
Premium
1 hour ago

Treebo ropes in Nishant Gupta as head of brand and ...

Was group product head - male grooming at Marico prior

Premium
Shooting yourself in the Facebook
Premium
7 hours ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

Premium
Cannes Lions 2018: Ten Indians among 413 jury members
Premium
17 hours ago

Cannes Lions 2018: Ten Indians among 413 jury members

The jury is composed of people from 50 countries and has a men to women ratio of 54:46

Premium
View from Nepal: Rural Nepal - an opportunity in disguise
Premium
1 day ago

View from Nepal: Rural Nepal - an opportunity in ...

The author states reasons why rural Nepal could be the next big thing for marketers