Campaign India Team
Feb 14, 2013

Discovery Channel Magazine to be launched in India

Monthly to be launched by Discovery Networks Asia-Pacific in partnership with India Today Group

Discovery Channel Magazine to be launched in India

 

Discovery Networks Asia-Pacific and the India Today Group have announced a partnership to launch the Discovery Channel Magazine in India.
 
Mirroring genres on the channel, the monthly magazine will cover topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.
 
Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “Discovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group - one of India’s leading and most respected media companies.”
 
Ashish Bagga, CEO, India Today Group, said, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.”
 
Discovery Channel Magazine is currently available on stands in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, Philippines, Singapore and Thailand. It is available via subscription in several other Asian markets.
Source:
Campaign India

Related Articles

Just Published

Premium
CIDCA 2017: Shortlists announced
Premium
8 hours ago

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist

Premium
Volini salutes those who are there for their parents with a #PatOnTheBack
Premium
20 hours ago

Volini salutes those who are there for their ...

Watch the ad film conceptualised by Lowe Lintas here

Premium
Havas acquires health agency Sorento
Premium
21 hours ago

Havas acquires health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento

Premium
Unmetric Engagement Meter: Facebook top 20 (11-20 May)
Premium
1 day ago

Unmetric Engagement Meter: Facebook top 20 (11-20 May)

Posts from Big Bazaar, Hyundai, Micromax, Goodknight, Ola, Nissan and more...