Campaign India Team
Feb 14, 2013

Discovery Channel Magazine to be launched in India

Monthly to be launched by Discovery Networks Asia-Pacific in partnership with India Today Group

Discovery Channel Magazine to be launched in India

 

Discovery Networks Asia-Pacific and the India Today Group have announced a partnership to launch the Discovery Channel Magazine in India.
 
Mirroring genres on the channel, the monthly magazine will cover topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.
 
Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “Discovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group - one of India’s leading and most respected media companies.”
 
Ashish Bagga, CEO, India Today Group, said, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.”
 
Discovery Channel Magazine is currently available on stands in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, Philippines, Singapore and Thailand. It is available via subscription in several other Asian markets.
Source:
Campaign India

Related Articles

Just Published

Premium
Sanjay Menon appointed MD at Sapient India
Premium
8 hours ago

Sanjay Menon appointed MD at Sapient India

Replaces Rajdeep Endow who is appointed MD, SapientRazorfish Asia Pacific

Premium
Red Label takes on loneliness, with 'taste of togetherness'
Premium
12 hours ago

Red Label takes on loneliness, with 'taste of ...

Watch the ad film conceptualised by Ogilvy & Mather here

Premium
DDB Mudra West launches ‘Karma’
Premium
13 hours ago

DDB Mudra West launches ‘Karma’

The agency is built to tackle solutions for start-ups and SMEs

Premium
Famous Innovations bags Taneira's communication mandate
Premium
20 hours ago

Famous Innovations bags Taneira's communication mandate

Taneira is Titan's foray into the ethnic wear space