Campaign India Team
Jan 12, 2017

Dhoni, Kohli part of London School of Marketing's world's most marketable athletes

Roger Federer tops the list

Dhoni, Kohli part of London School of Marketing's world's most marketable athletes
Former Indian cricket team captain MS Dhoni and current captain, Virat Kohli are the only Indians on the list of the world's 30 most marketable athletes, according to researchers at the London School of Marketing.
 
Dhoni came in at number 12, with earnings of £22.1m (approx Rs 183 crores), while Kohli is at number 19 with £14.8m (approx Rs 123 crores). The duo are the only cricketers on the list.
 
Roger Federer topped the list with £50m of off-court earnings last year. 
 
Tennis players Maria Sharapova and Serena Williams were the only two female athletes to break into the top 30, with them both earning £16.4m.
 
The three sports that are most dependent on endorsements are cricket (with 81 per cent of earnings coming from sponsors), tennis (78 per cent) and golf (75 per cent).
 
(With inputs from CampaignLive.co.uk)
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Maxus wins ITC's media mandate
Premium
34 minutes ago

Maxus wins ITC's media mandate

Account moves from Madison post a multi-agency pitch

Premium
Opinion: Why Durex should have got into denim
Premium
3 hours ago

Opinion: Why Durex should have got into denim

Durex killed the suspense over its new product launch last weekend. Here's what it could have been

Premium
MMGB: Symphony Air Coolers prepares for sun's anger
Premium
4 hours ago

MMGB: Symphony Air Coolers prepares for sun's anger

Watch the film conceptualised by DDB Mudra here

Premium
Starcom ropes in Navin Lalchandani as VP, buying
Premium
4 hours ago

Starcom ropes in Navin Lalchandani as VP, buying

Joins the agency from Carat