Campaign India Team
Apr 17, 2017

Dentsu bags Maruti Suzuki’s media mandate

Account won post a multi-agency pitch

Dentsu bags Maruti Suzuki’s media mandate
Dentsu Media has bagged the media planning and buying duties for the entire portfolio of brands for Maruti Suzuki India (MSIL) post a multi-agency pitch. Initiative handled the business prior. 
 
The agency's mandate includes Maruti Suzuki corporate, existing channel and Nexa brands. A team comprising existing Dentsu Media members and 'handpicked experienced talent' has been put together to handle this mandate. 
 
Dentsu Impact and Isobar handle parts of Maruti's creative, digital and CRM business. 
 
Sanjeev Handa, vice president, marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness.  And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.
 
Divya Karani, CEO, Dentsu Media, said, “We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country.  We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
12 hours ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
17 hours ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
21 hours ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
22 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India