Campaign India Team
Jan 04, 2010

Delhi Press rolls out ‘The Caravan’ nation-wide

The Caravan, an English-language magazine from Delhi Press with a narrative-style writing, has been rolled out nation-wide with a new look and a higher cover price. The Caravan – originally launched in 1940 by the group’s founder, Vishwa Nath, ceased publication in 1980. It was revived by the current director, Delhi Press, Anant Nath in 2008 and soft launched in select markets. Now priced at Rs 40, the re-launched ‘The Caravan’ has a new design, shape and editorial content.

Delhi Press rolls out ‘The Caravan’ nation-wide

The Caravan, an English-language magazine from Delhi Press with a narrative-style writing, has been rolled out nation-wide with a new look and a higher cover price.

The Caravan – originally launched in 1940 by the group’s founder, Vishwa Nath, ceased publication in 1980. It was revived by the current director, Delhi Press, Anant Nath in 2008 and soft launched in select markets. Now priced at Rs 40, the re-launched ‘The Caravan’ has a new design, shape and editorial content.

“The January re-launch of the magazine is a culmination of more than a year’s research and feedback as the magazine will take forward its endeavour of zingy story-telling to a loyal and growing audience base who savour its narrative format. The Caravan’s format has been an inspiration from its contemporaries across continents in The Harper’s, The Atlantic and The New Yorker,” said Nath. “Over the last year, The Caravan has assembled a fine mix of writers that are of distinguished international repute. In fact, for the first time an Indian magazine has introduced the concept of contributing editors. These are writers of international acclaim who will be contributing to the magazine regularly and also advice in its editorial development.”

Editorially, while the primary emphasis of the magazine will remain on politics, domestic as well as international, the magazine will also have a strong focus on culture, travel, society, art and literature. Paresh Nath is the editor of The Caravan, Anant Nath is the managing editor and Vinod K Jose is the deputy editor.
 

Source:
Campaign India

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