Raahil Chopra
Jun 04, 2012

Deepika Padukone to pen Luxor Pilot story

Padukone will be ambassador for two years, targeting youth; Lowe to create campaign

Deepika Padukone to pen Luxor Pilot story

Luxor Writing Instruments has appointed Deepika Padukone as the brand ambassador for its pen brand Pilot. She has been signed on for a period of two years.

On the appointment, Pooja Jain, executive director, Luxor Group, said, “We understand that young consumers today are very discerning of the brands they use. The brands have to match their aspirations, ambitions and personality. Deepika comes across as a go getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life. She rightly represents the youth who are passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. I am sure this alliance will emphasise the positioning of Pilot series as a choice of young achievers. Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recoginsed.”

Lowe Lintas and Partners will create the advertising campaign for Pilot featuring Padukone.
On the reason behind picking Padukone as brand ambassador, R Balki, chairman and chief creative officer, Lowe Lintas and Partners, said, “Deepika is a confident person and represents the youth which is aware and determined. Her personality perfectly matches with Pilot and reflects the achievements of the young generation. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel.”

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Uber warmly highlights role in nation's 'Move Forward' mode
Premium
4 hours ago

Uber warmly highlights role in nation's 'Move ...

Watch the film conceptualised by BBH India here

Premium
Tata Sky gets Bachchan into 'Jingalala' mode, promises entertainment for entire family
Premium
4 hours ago

Tata Sky gets Bachchan into 'Jingalala' mode, ...

Watch the ad film conceptualised by Ogilvy & Mather here

Premium
MMGB: Barnardo's 'Believe in me'
Premium
4 hours ago

MMGB: Barnardo's 'Believe in me'

Watch the film conceptualised by FCB Inferno here

Premium
Spikes Asia 2016:
Premium
5 hours ago

Spikes Asia 2016: "We need to attract talent beyond ...

JWT's Tamara Ingram, Isobar's Jane Lin-Baden, TBWA's Philip Brett and Campaign's Atifa Silk discussed diversity