Campaign India Team
Dec 24, 2014

DDB Mudramax wins Wildcraft's media mandate

Account was won following a multi-agency pitch

DDB Mudramax wins Wildcraft's media mandate
Outdoor and adventure gear company, Wildcraft has appointed DDB Mudramax as its media agency on record. The appointment was made after a multi-agency pitch. This is the first time Wildcraft has roped in a media agency partner. 
 
Simeran Bhasin, CMO, Wildcraft, said, "The depth of strategic thinking - the interconnected planning model, juxtaposed with great ideas showcased by DDB MudraMax gave us the confidence to consider them as our partners. They share the same zeal and enthusiasm in the journey of building our brand and we are very happy to associate with the team."
 
Sathyamurthy Namakkal, president, DDB MudraMax, media and ED, DDB Mudra Group, said, "The new age lifestyle brands like Wildcraft warrants a very holistic interconnected consumer planning model. And this approach of ours is what aligned us with the client's ambitious plans and marketing approach. We are glad to add one more new age client to our portfolio and the spirit of long term partnership with which we work for all our clients will be extended to Wildcraft as well."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Vizeum bags Bauli's media mandate
Premium
1 day ago

Vizeum bags Bauli's media mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 18 August 2017
Premium
1 day ago

Weekend Wrap: 18 August 2017

In the news: GP Petroleum, Impact PR, Langoor, Madison Communications, The Body Shop

Premium
Pick of the Week: Borosil
Premium
1 day ago

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

Premium
T.O.M. Tweets
Premium
1 day ago

T.O.M. Tweets

Some tweets that caught our attention during the week