Titan Company’s jewellery brand Goldplus has roped in DDB Mudramax to handle its media duties. The account was won after a multi-agency pitch. The incumbent was Disha Advertising.
Goldplus has a presence in semi-urban and rural India with 33 retail stores spread across four States.
Deepika Sabharwal Tewari, general manager- marketing, jewellery division, Titan Company, said, “We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.”
On winning the business, Sathyamurthy Namakkal, president, DDB Mudramax Media, said, “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”