Havmor has assigned its creative duties to Creativeland Asia following a multi-agency pitch.
Chaitanya Rele, VP - head of marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia's out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said, “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 per cent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter.There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”