Campaign India Team
May 22, 2014

CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year

PHD bags two Platinum awards

CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year

ibs and Maxus bagged the 'Agency of the Year' award at the Campaign India Digital Crest Awards that took place at Bluefrog, Mumbai on 21 May.

ibs bagged a Platinum, six Gold, three Silver and a Bronze, while Maxus bagged four Gold awards and seven Silver and Bronze awards each. 

ibs' Platinum win came for entry titled ‘The world’s first Twitter Banking’ in the Media Innovation category. The agency bagged Golds for work done for Kotak Mahindra Bank in the 'Viral Marketing Campaign' category, 'Use of Social Media in a Campaign' category, 'Online Marketing' category and 'Digital Strategy' category. Other Gold wins came for Old Spice in the ‘Integrated’ category and P&G Shiksha in the category titled 'Social Cause supported by a corporate/brand'. 

Maxus' Gold wins came for ‘Hero Mileage – thoda aur’ in the 'Display' category,  ‘Taking Ramlila Maidan to 1.5 million users' in the 'SMS/IVR' category,  Tanishq My Expression in 'Use of Social Media in a Campaign' and for Tata Tea Gold in 'Social Cause supported by a corporate/brand'.

PHD was another big winner on the night as the agency bagged two Platinum, three Gold and three Silvers. PHD's Platinum wins came for ‘Kan Khajura Teshan’ in the 'Mobile –SMS/IVR' category and the Media Innovation category. The entry also bagged Golds in the 'Long Term Strategy' and 'Showcase' categories. The agency's third Gold came for 'Vlog-on' in the Blog category.

Grey Digital bagged three Golds, two Silvers and two Bronze. The Gold wins came for entry titled 'India plays BQC' in Media Innovation, Mobile Apps, and Advergaming categories.

Digital Law & Kenneth won two Gold, two Silver and a Bronze. The Gold wins came for ‘Half Stories – Doing it right’ in the ‘Online Video’ category and in the ‘Integrated’ category. 

Madison Media Pinnacle bagged two Golds. Its entry for Halls 'Mobile Breathemills' in the ‘Mobile Display’ category bagged one, while the other win came in the category 'Social Cause supported by a corporate/brand'.

Interactive Avenues also bagged a Gold apart from five Silver and three Bronze awards on the night. The Gold win came in the ‘Search’ category, for the agency's entry titled ‘Housefull’.

Blink Digital also bagged a Gold for KFC’s 'WOW@25' the ‘Mobile Apps’ category.

Winners by category:

Award Category Entrant Name Entry Title
BRONZE Search Isobar India KENT Online Shopping Festival With Google: #KENTGOSF
BRONZE Search FCB Ulka Tata Housing: How did India buy homes online? 
SILVER Search Interactive Avenues There's Always a first time with eBay
GOLD Search Interactive Avenues Bookmyshow: Housefull
       
Award Category Entrant Name Entry Title
BRONZE Display Grey Digital Volkswagen Polo: Kicking Up a Storm
BRONZE Display Digital Law & Kenneth Morphy Richards - Smart Ideas For Your Home
SILVER Display Maxus Global  Tata Sumo Gold: India’s first simulated test drive in a banner using voice 
SILVER Display Interactive Avenues Club Mahindra
GOLD Display Maxus Global  Hero Mileage -  Thoda Aur
       
Award Category Entrant Name Entry Title
Silver Loyalty ibs World’s first bank built through a social loyalty program: Kotak Jifi
Silver Loyalty PHD India Brooke Bond: Good Life Club
Silver Loyalty Hansa Customer Equity Westside: Rewind and Replay
       
Award Categort Entrant Name Entry Title
BRONZE Blog Maxus Global  Wrangler Denims Not Just Another FB Page
SILVER Blog PHD India HUL: Be Beautiful
GOLD Blog PHD India HUL: Vlog-On!
       
Award Category Entrant Name Entry Title
BRONZE Website (Corporate / Brand) Indigo Consulting Asian Paints Website
BRONZE Website (Corporate / Brand) ibs Cromaretail.com - Building India's first Omni channel retail experience
BRONZE Website (Corporate / Brand) Interactive Avenues BedBathMore.com: Less than 20 seconds
       
Award Category Entrant Name Entry Title
BRONZE Website (Campaign) WATConsult
Tata Chemicals: HumanTouchofChemistry.com
BRONZE Website (Campaign) Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
SILVER Website (Campaign) Karmatech Lava Iris 504Q Motion Gesture Microsite
SILVER Website (Campaign)  DigitasLBi  BBC Media Action: Shaping Demands and Practice
       
Award Category Entrant Name Entry Title
BRONZE Website (Campaign) WATConsult
Tata Chemicals: HumanTouchofChemistry.com
BRONZE Website (Campaign) Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
SILVER Website (Campaign) Karmatech Lava Iris 504Q Motion Gesture Microsite
SILVER Website (Campaign)  DigitasLBi  BBC Media Action: Shaping Demands and Practice
       
Award Category Entrant Name Entry Title
BRONZE Mobile-WAP sites Thmbstrk - Indigo Consulting Asian Paints Mobile Site
SILVER Mobile-WAP sites Maxus India Center fresh Gum charades - Taking Dumbcharades to the masses!
       
Award Category Entrant Name Entry Title
BRONZE Mobile Display Vserv Digital Services Samsung Galaxy S4 Launch
BRONZE Mobile Display Maxus Global  Tata Sky: 8 PM match Vs 8 PM traffic
SILVER Mobile Display Interactive Avenues Micromax Canvas Doodle 2
GOLD Mobile Display Madison Media Pinnacle Halls Mobile Breathemills: Breathe The Change
       
Award Category Entrant Name Entry Title
BRONZE Mobile-SMS/IVR Maxus Global  Tata Sumo Gold: India’s first simulated test drive in a banner using voice 
SILVER Mobile-SMS/IVR Maxus Global  Arrow: 1 Missed Call = 3 Clicks
GOLD Mobile-SMS/IVR Maxus Global  Tata Tea: Taking Ramlila Maidan to 1.5 mn users 
PLATINUM Mobile-SMS/IVR PHD India HUL: Kan Khajura Teshan
       
Award Category Entrant Name Entry Title
BRONZE Viral marketing campaign Isobar India British Airways: Go further to get closer
SILVER Viral marketing campaign Flying Cursor Interactive Fox Traveller: The Walking Dead
GOLD Viral marketing campaign ibs Kotak Jifi: World’s first bank built through referrals
       
Award Category Entrant Name Entry Title
BRONZE Media Innovation Maxus Global  Tata Sky -Making Complex Simple and Simple Magical
SILVER Media Innovation Maxus, Gurgaon Nokia Lumia 720: The Great Escape – Mobile reality show
SILVER Media Innovation FCB Ulka Saridon: Filmi Headache Meter
GOLD Media Innovation Grey Digital Cadbury India: India plays BQC
PLATINUM Media Innovation PHD India HUL: Kan Khajura Teshan
PLATINUM Media Innovation ibs Kotak Jifi: The world's first Twitter banking
       
Award Category Entrant Name Entry Title
Bronze Use of social media in a campaign FoxyMoron Maybelline New York: Baby Lips Kiss Song
Silver Use of social media in a campaign ibs Old Spice: Building a Mantastic brand through social media in less than 3 months
Silver Use of social media in a campaign Flying Cursor Interactive Fox Traveller: The Walking Dead
Silver Use of social media in a campaign Ignitee Digital Services Pvt. Ltd. BhaagMilkhaBhaag
Silver Use of social media in a campaign Digital Law & Kenneth Tata Capital Half Stories: The Journey of Doing Right
Gold Use of social media in a campaign Maxus Global  Tanishq Mia My Expression -Product Research = Marketing campaign
Gold Use of social media in a campaign ibs Kotak Jifi: Building the world's first social media bank
       
Sr No Category Entrant Name Entry Title
BRONZE Apps (Mobile app) Social Wavelength Apollo Hospitals: Emergency 24x7
BRONZE Apps (Mobile app) Isobar India Reebok Race The City
BRONZE Apps (Mobile app) Interactive Avenues Mahindra Adventure: Get Lost
GOLD Apps (Mobile app) Blink Digital KFC WOW@25
GOLD Apps (Mobile app) Grey Digital Cadbury India: India Plays BQC
       
Award Category Entrant Name Entry Title
BRONZE Apps-Online Apps Kuliza Technologies  Myntra Digital Treasure Hunt
BRONZE Online Apps iContract Shoppers Stop: Perfect for me – A like-based catalogue
SILVER Online Apps Digital Law & Kenneth Idea M-ID
SILVER Online Apps ibs Old Spice: An app that launched the world's first user driven ad campaign
SILVER Online Apps Maxus Global  Azva -Vows For You – A New Tradition in Indian Wedding
       
Award Category Entrant Name Entry Title
BRONZE Advergaming Karmatech Makemytrip: A DIFFERENT SWITZERLAND
SILVER Advergaming Everest Brand Solutions SabTV: SABurbia.com
GOLD Advergaming Grey Digital Cadbury India: India Plays BQC
       
Award Category Entrant Name Entry Title
BRONZE Online Video FoxyMoron L'Oréal Paris ‘Stay Rooted
SILVER Online Video PHD India TreSemme - Ramp Ready Hair
GOLD Online Video Digital Law & Kenneth Tata Capital Half Stories: The Journey of Doing Right
       
Award Category Entrant Entry Title
SILVER Digital Craft - Best Writing Interactive Avenues Mahindra Spark the Rise - Winning Over With Good News
       
Award Category Code Entrant Entrant Name
Bronze Online Marketing Ignitee Digital Services Pvt. Ltd. Famebox WebChef
Bronze Online Marketing Maxus Global  Arrow Sale: 1 Missed Call = 3 Clicks
Bronze Online Marketing Grey Digital Star Movies: Life of “I” – Reliving Life of Pi
Bronze Online Marketing Digital Republik Asian Heart Institute: Fit2Run Hearts
Silver Online Marketing Maxus Global  Tanishq My Expression 2: Product Research = Marketing Campaign
Silver Online Marketing Grey Digital Cadbury India: India Plays BQC
Gold Online Marketing ibs Kotak Jifi: Building the world's first social media bank
       
Award Category Entrant Entry Title
Silver Integrated Grey Digital Cadbury India India Plays BQC
Silver Integrated Interactive Avenues Tanishq - Confessions of the bride
GOLD Integrated Digital Law & Kenneth Tata Capital Half Stories – The Journey of Doing Right
GOLD Integrated ibs Old Spice Mantastic Man
       
Award Category Entrant Entry Title
BRONZE Digital Strategy Maxus Global  Tata Sky - Making Complex Simple and Simple Magical
SILVER Digital Strategy Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
GOLD Digital Strategy ibs Kotak Jifi - Launching the world's first Social Media bank
       
Award Category Entrant Entrant Name
SILVER Long-term strategy Social Wavelength Apollo Hospitals: 360 Degree Approach on Social Media
SILVER Long-term strategy Everest Brand Solutions SAB TV: SABurbia.com
GOLD Long-term strategy PHD India HUL: Kan Khajura Teshan
       
Award Category Entrant Entry Title
SILVER Experiential Karmatech MYNTRA STYLE RUN
       
Award Category Entrant Entrant Name
GOLD Showcase PHD India HUL: Kan Khajura Teshan
       
Award Category Entrant Entrant Name
Bronze Social cause supported by a corporate/brand Social Wavelength Apollo Hospitals: Blood Connections
Bronze Social cause supported by a corporate / brand Interactive Avenues Micromax- Can Gift Happiness
Silver Social cause supported by a corporate / brand Indigo Consulting & Leo Burnett WHO: Donate Your Caller Tune
Gold Social cause supported by a corporate / brand Madison Media Pinnacle Halls: Breathe The Change
Gold Social cause supported by a corporate / brand ibs P&G Shiksha The world's first Social Community managed by underrpivileged
Gold Social cause supported by a corporate / brand Maxus Global  Tata Tea: Taking Ramlila Maidan to 1.5 million users.

Full table of winners by agency.

Agency Platinum Gold Silver Bronze
Blink Digital   1    
Digital Law & Kenneth   2 2 1
Digital Republik       1
DigitasLBi     1  
Everest Brand Solutions   2  
FCB Ulka     1 1
Flying Cursor     2  
Foxymoron       2
Grey Digital   3 2 2
Hansa Cequity     1  
ibs 1 6 3 1
iContract       1
Ignitee Digital     1 1
Indigo Consulting     1 2
Interactive Avenues   1 5 3
Isobar       3
Karmatech     2 1
Kuliza Technologies       1
Madison Media   2    
Maxus   4 7 7
PHD 2 3 3  
Social Wavelength     1 2
Vserv Digital       1
WATConsult       1

 

Source:
Campaign India

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