Campaign India Team
3 days ago

Cannes Lions 2017: Eight shortlists for India in Direct

Leo Burnett leads with four shortlists; No show for India in Mobile, Creative Data categories

Cannes Lions 2017: Eight shortlists for India in Direct
Indian agencies secured eight shortlists on day three of the Cannes Lions International Festival of Creativity.
 
Direct Lions
 
Among a total of eight Indian shortlists in this category, Leo Burnett has four.
 
Three of these come for 'Roads that honk' for HPCL. The other is for 'More to Give' for Fortis Healthcare. 
 
McCann Health has two shortlists for 'Immunity Charm' for Ministry of Public Health, Islamic Republic of Afghanistan. 
 
Taproot Dentsu's 'Odds' for Adidas is also in contention as is Ogilvy & Mather's 'Heathy Hands Chalk Sticks' for ITC. 
 
Also announced were shortlists for the Creative Data and Mobile Lions categories. No Indian entry made the cut here.
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2017: Producer's Diary by Dalbir Singh (day six)
Premium
10 hours ago

Cannes Lions 2017: Producer's Diary by Dalbir Singh ...

Co-founder and managing partner of Kiss Films records his daily impressions for Campaign

Premium
Cannes Lions 2017: 17 shortlists for India on day six
Premium
12 hours ago

Cannes Lions 2017: 17 shortlists for India on day six

Shortlists announced across Creative Effectiveness, Radio, Film, Film Craft and Digital Craft

Premium
Opinion: Cannes Lions, are you worth it?
Premium
1 day ago

Opinion: Cannes Lions, are you worth it?

In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal