The Cannes Lions International Festival of Creativity has announced Burger King as the 'Creative Marketer of the Year 2017'.
Burger King bagged two Grand Prix in 2016 for its 'McWhopper Campaign' (media, print and publishing). The company has won a total of 76 awards at the festival since 1969.
Samsung bagged this accolade last year.
Philip Thomas, chief executive, Ascential Events, said, "Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence. Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact."
Axel Schwan, CMO, Burger King, and Fernando Machado, head of brand marketing, Burger King, will collect the award during the festival which takes place between 17-24 June 2017.
Schwan said, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.
Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.