Cannes 2013: Learnings - 'Don't judge a session by its cover'

Campaign India asked adlanders for the one learning they can take back from the sessions they attended on day one.

Here are some excerpts:

Subbaranji Alluri, CEO, Grey Group, Singapore

I thought from a learning point of view it was pretty straight forward. Have heard all of most of this before. Hopefully in the next couple of days we will hear something good.

Chandan Mahimkar, chief creative officer, Design Law & Kenneth

Attending sessions on day one has been mixed to be honest. Seen people with confidence and knowledge presenting their case studies. One common thing was that people are pretty fearless with backing with respect to technology when it comes to integrated campaigns and innovations. These are the attributes we should look for when we work in India in the future. 

Pranav Sreenivas Murthy, director, Adwit

The biggest learning I had was from the Hakuhudo session about creative alchemy. The key is to use cross media and cross cultural platforms with a basic understanding of human understanding.

Sonal Dabral, chairman and CCO, DDB Mudra

From today's sessions the one that I learned the most was from the session from Pete Favat, chief creative officer, Arnold Worldwide and graphic designer, Shephard Fairey. One simple truth that the session revisited was that all art and creativity needs resistance and an enemy to fight against. The session provoked people about thinking what your brand's enemy is. It's a simple truth and one needs to keep reminding themselves about what your brand's fight is.

KV Sridhar, chief creative officer, Indian subcontinent, Leo Burnett

I just walked into my first session of the day and then I got thoroughly bored. So my lesson for the day is that you shouldn't judge a session by its poster!

Also read:

Cannes 2013: Diary - Pratap Bose: ‘A thousand bulbs pop in your head everyday’

Cannes 2013: 'Traditional brand construct counters environment of social networks': Dheeraj Sinha

Cannes 2013: Titus Upputuru on Getty Images’ show – ‘Brilliance doesn't have to be expensive’