Campaign India Team
Jun 12, 2013

Campaign India Digital Crest Awards: IBS is Agency of the Year 2013

IBS and Maxus won a Platinum award each for their Gold-winning work for Tata Docomo and Platinum Guild India respectively

Campaign India Digital Crest Awards: IBS is Agency of the Year 2013
IBS was crowned the Agency of the Year at the Campaign India Digital Crest Awards (CIDCA) 2013. Besides a Platinum (Grand Prix) for its entries ‘Hyper Personalisation’ (and ‘Social Media Monetization’) for Tata Docomo, the agency won 2 Gold, 1 Silver and 2 Bronze awards across categories.
 
Maxus bagged the only other Platinum award of the evening for its entry ‘The Smallest Screen Turns into the Largest Store’ for Platinum Guild India.
 
(View the points tally by agency and complete list of winners below)
 
IBS won its two Gold awards for ‘Hyper Personalization - the world's first, CRM powered, personalized, communication on Social media’ in the Use of Social Media category and ‘Tata Docomo Social Media Monetization’ in the Long-term Strategy category.
 
Webchutney won two Gold awards for its entries ‘Harmonium Love Banner’ in the Display category for Mohan Music Palace and for ‘Peeloo’ in the Showcase category.
 
Digital Law & Kenneth won a Gold award in the Integrated category for its entry for Idea Cellular titled ‘Idea Honey Bunny’.
 
Everest Brand Solutions took home a Gold award for its work on ‘Saburbia.com’ for MultiScreen Media (SAB TV) in the Apps – Online category.
 
Interactive Avenues’ work for Mahindra Four Wheelers titled ‘Live Young, Live Free’ won a Gold in the Viral Marketing category. In the same category, ‘Rajnee vs Chuck Narris - The East-West Story!’ for Expedia.in entered by Isobar also won a Gold award.
 
Maxus earned its Gold award for Platinum Guild India’s ‘The smallest screen turns into the largest store’ in the Mobile – WAP site category.
 
The Mobile – SMS / IVR category had two Gold award winners. The campaign for HUL’s Wheel entered by Netcore Solutions as ‘HUL Active Wheel Rural Mobile Campaign’ and Omnicom Media Group as ‘Wheel - One Miss Call’ won both agencies a Gold award each.
 
Agencies earned 30 points for each Gold award, 20 for Silver, and 10 for a Bronze award. Platinum awards did not carry points.
 
Also read: Laadli Live Brief
 
View the complete list of winners below:
 
Entrant Gold (30) Silver (20) Bronze (10) Total Points Platinum
           
Blogworks   1   20  
Contract     1 10  
Digital Law and Kenneth 1 1 2 70  
Digivaasi   1   20  
Draftfcb-Ulka     1 10  
Everest  1 1 1 60  
Grey Digital   2 2 60  
Hungama Digital Services   1 2 40  
IBS 2 1 2 100  Tata Docomo
Interactive Avenues 1 1 2 70  
Isobar 1 2 2 70  
Jack in the Box   2   40  
Maxus  1 2 1 80  Platinum Guild
MEC   2   40  
Netcore 1     30  
Omnicom Media Group 1 1   50  
Viacom 18   2   40  
VML Qais     1 10  
Webchutney 2 1   70  
           
Total 11 23 17    

 

SEARCH
       
Entrant Title Brand Award
Maxus The Advantage of Disadvantage Fiat India Silver
Isobar BMW X1 BMW Silver
Interactive Avenues BookMyShow Houseful! BookMyShow.com Bronze
Isobar THE ULTIMAT3 BMW Shortlist
iProspect c2 Axis Remit Online Axis Bank Shortlist
iProspect c2 Chevrolet SAIL U-VA Chevrolet Shortlist
       
DISPLAY
       
Entrant Title Brand Award
Webchutney Harmonium Love Banner Mohan Music Palace Gold
Hungama Digital Services Mahindra Quanto Football Banner Mahindra Four Wheelers Silver
Maxus Royal Stag IPL Indiatimes Shortlist Bronze
Grey Digital Note to Self: Drive a Volkswagen Volkswagen Shortlist
ibs Hyper Personalization - the world’s first, CRM powered, personalized, Display Campaign Tata Docomo Shortlist
Mindshare Seduction in a bottle Pepsico India Shortlist
Maxus Curious case of a missing message Future Group Shortlist
       
LOYALTY CAMPAIGN
       
Entrant Title Brand Award
ibs Club BFL - World's first Social Loyalty Campaign Bajaj Finserv Lending Bronze
FoxyMoron Media Solutions Pvt. Ltd Castrol Power1 - The Grand Indian Roadtrip Castrol India Shortlist
       
COMMUNITY WEBSITE / BLOG
       
Entrant Title Brand Award
Viacom18 Media Pvt. Ltd. MTV India Blogs M TV Silver
Digital Law & Kenneth The Future Genius Parle G Bronze
Grey Digital Women hangout to Jiyo Befikar! Bajaj Allianz Shortlist
       
WEBSITE - CORPORATE / BRAND
       
Entrant Title Brand Award
Grey Digital Making of Volkswagen Volkswagen Silver
Draft FCB Ulka VistaD90 Scrolling Website Tata Motors Bronze
VML Qais Mahindra Spark The Rise 2 Mahindra & Mahindra Bronze
Interactive Avenues Pantero - Panther Ki Soch, Panther Ki Chaal Mahindra Two Wheelers Shortlist
Hungama Digital Services Mahindra XUV Theme and Product Website Mahindra Four Wheelers Shortlist
Viacom18 Media Pvt. Ltd. MTV India Website M TV Shortlist
Kotak Life Insurance The Customer Centric Website - insurance.kotak.com Kotak Life Insurance Shortlist
Interactive Avenues Less than 20 seconds BedBathMore Shortlist
       
MOBILE - SMS / IVR
       
Entrant Title Brand Award
Netcore Solutions Pvt. Ltd. HUL Active Wheel Rural Mobile Campaign HUL Gold
Omnicom Media Group Wheel - One Miss Call HUL Gold
Omnicom Media Group Red Label- Good life club HUL Shortlist
       
MOBILE - DISPLAY
       
Entrant Title Brand Award
Maxus India Perfetti scripted a murder mystery on Mobile Perfetti Van Melle Shortlist
Mindshare Audio on Default Idea Cellular Shortlist
ibs Hyper Personalisation - The world's first CRM powered personalised mobile banner Tata Docomo Shortlist
       
MOBILE - WAP SITE
       
Entrant Title Brand Award
Maxus The smallest screen turns into the largest store Platinum Guild India  Gold
Interactive Avenues Rexton - The CEO's Site Mahindra & Mahindra Bronze
Digital Law & Kenneth Idea Rocks India Idea Cellular Shortlist
Maxus India My London Heroes mobile destination achieves over one million engagements Hero MotoCorp Shortlist
       
VIRAL MARKETING
       
Entrant Title Brand Award
Interactive Avenues Live Young, Live Free Mahindra Four Wheelers Gold
Isobar Rajnee vs Chuck Narris -- The east-west story! Expedia.in Gold
Contract India Pvt. Limited #Tweetstore Shopper's Stop Shortlist
Viacom18 Media Pvt. Ltd. Nano Drive With MTV M TV Shortlist
       
MEDIA INNOVATION
       
Entrant Title Brand Award
ibs Hyper Personalization - the world’s first, CRM powered, personalized, communication platform Tata Docomo Silver
MEC Dil Vs Bill Citibank Silver
Grey Digital Finance Minister turns Copywriter Bajaj Allianz Bronze
Webchutney Walk the Line Bacardi Shortlist
Mindshare Seduction in a Slice bottle Pepsico India Shortlist
Maxus India Antakshari Evolves From Idiot Box to Mobile! Nokia India Shortlist
       
USE OF SOCIAL MEDIA
       
Entrant Title Brand Award
ibs Hyper Personalization - the world's first, CRM powered, personalized, communication on Social media Tata Docomo Gold
Digivaasi Pepsi Tweet20 Pepsico India Silver
Isobar Reebok Real Flex Shortlist Bronze
Isobar THE ULTIMATE3 SOCIAL MEDIA BMW Bronze
Social Wavelength Reliance Tweet-A-Tab Reliance Communications Shortlist
FoxyMoron Media Solutions Pvt. Ltd WTF - Women Take Forever L'oreal India Shortlist
Grey Digital YouTube Test Drive Starring the Jetta TSI Volkswagen Shortlist
Maxus India Carnival with 9.2 mn social voyeurs Perfetti Van Melle India Shortlist
       
APPS - MOBILE
       
Entrant Title Brand Award
Everest Brand Solutions SABurbia.com Multiscreen Media Bronze
Hungama Digital Services Mahindra Xylo VCT app Mahindra Four Wheelers Bronze
Contract India Pvt. Limited GiftBot Shopper's Stop Bronze
Indigo Consulting ICICI Bank Culinary Treats App ICICI Bank Shortlist
Contract India Pvt. Limited Shoppers Stop Secrets Shopper's Stop Shortlist
BBDO Proximity Eyewatch P&G Shortlist
       
APPS - ONLINE
       
Entrant Title Brand Award
Everest Brand Solutions Saburbia.com Multiscreen Media Gold
Viacom 18 Media Pvt Ltd MTV Roadies X Predictions M TV Silver
Grey Digital Pirates on a treasure hunt Star India Bronze
Rajiv Dingra Maa Jaisa Koi Nahi Mother Dairy Shortlist
Pinstorm Technologies Pvt. Ltd. Silk renovation - Silk like never before (app) Mondelez International Shortlist
       
GAMING
       
Entrant Title Brand Award
Everest Brand Solutions Saburbia.com Multiscreen Media Silver
Webchutney Qster Viewster Silver
Pinstorm Technologies Pvt. Ltd. Dairy Milk Shubh Aarambh League Mondelez International Shortlist
Jack in the Box Worldwide Survive 21 Dec ekstop.com Shortlist
Maxus India Gum Maaro Gum Perfetti Van Melle Shortlist
       
ONLINE VIDEO
       
Entrant Title Brand Award
Grey Digital YouTube Testdrive Starring the Jetta TSI Volkswagen Silver
Isobar Rajnee vs Chuck Narris -- The east-west story! Expedia Silver
Contract India Pvt. Limited #TalkDontJustType Firstpost.com Shortlist
Contract India Pvt. Limited Rock The Sabha moneycontrol.com Shortlist
       
DIGITAL CRAFT - DESIGN & NAVIGATION
       
Entrant Title Brand Award
Maxus LOVE GOES MOBILE! Platinum Guild India  Silver
Hungama Digital Services Mahindra Quanto Website Mahindra Four Wheelers Bronze
Viacom 18 Media Pvt Ltd MTV Cyclowars M TV Shortlist
Digitas ProgressTogether Axis Bank Shortlist
       
DIGITAL CRAFT - WRITING
       
No winners      
       
ONLINE MARKETING
       
Entrant Title Brand Award
MEC OMG! Sale CitiBank Silver
Jack in the Box Worldwide Pepsi Music Abhi Pepsico India Silver
Omnicom Media Group Kissanpur HUL Silver
ibs Thank You Mom – The mother of all online campaigns P&G Bronze
Digital Law & Kenneth Idea Honey Bunny Idea Cellular Bronze
FoxyMoron Media Solutions Pvt. Ltd. Garnier PureActive Bust Blackheads L'Oreal India Shortlist
Viacom18 Media Pvt. Ltd. Nano Drive With MTV M TV Shortlist
       
INTEGRATED
       
Entrant Title Brand Award
Digital Law & Kenneth Idea Honey Bunny Idea Cellular Gold
Blogworks Mahindra Spark the Rise Mahindra & Mahindra Silver
Jack in the Box Worldwide Pepsi Oh Yes Abhi Launch Pepsico India Silver
Interactive Avenues Spark the RIse Mahindra & Mahindra Silver
ibs Kotak Save with Subbu Kotak Mahindra Bank Shortlist
Contract India Pvt. Limited Rock The Sabha moneycontrol.com Shortlist
Isobar Reebok Real Flex Reebok India Shortlist
FoxyMoron Media Solutions Pvt. Ltd L'Oreal Paris Casting Crème Gloss - Say Yes To Colour L'Oreal Paris India Shortlist
Hungama Digital Services Mahindra XUV500 Memorable Stories Short Film Festival - film Mahindra Four Wheelers Shortlist
       
LONG-TERM STRATEGY
       
Entrant Title Brand Award
ibs Tata Docomo Social Media Monetization Tata Docomo Gold
Grey Digital Volkswagen Long Term Strategy Volkswagen Shortlist
Digital Law & Kenneth Idea Cellular Year long activities Idea Cellular Shortlist
       
DIGITAL OOH
       
Entrant Title Brand Award
Digital Law & Kenneth Godrej Interio AR Godrej Interio Silver
       
SHOWCASE
       
Entrant Title Brand Award
Webchutney Peeloo Webchutney Gold
Jack in the Box Worldwide Survive Dec 21 Ekstop Shortlist

 

Source:
Campaign India

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