Campaign India Team
Aug 16, 2010

Britannia releases new TVC for Tiger biscuits

Britannia Tiger's new TVC, created by Lowe Lintas, finds a link between the biscuits and the progress of the nation. The ad features a school assembly where a politician is giving a speech on how kids are the future of the nation and can make it the "Tiger of the world". Hunger gets the better of a little kid, and he takes a packet of Britannia Tiger biscuits out of his pocket and starts to distribute it.

Britannia releases new TVC for Tiger biscuits

Britannia Tiger's new TVC, created by Lowe Lintas, finds a link between the biscuits and the progress of the nation. The ad features a school assembly where a politician is giving a speech on how kids are the future of the nation and can make it the "Tiger of the world". Hunger gets the better of a little kid, and he takes a packet of Britannia Tiger biscuits out of his pocket and starts to distribute it. When his teacher catches him, he demands loudly, "Khali pet se India tiger kaise banega [How will India become a tiger on an empty stomach]?" The politician agrees as the kid's voiceover extols the nutritional benefits of the biscuits. At the end, the kid asks the leader who India should beat - America or China. The politician then declares, "Ab India banega Tiger [Now India will become a tiger]."   

R Balakrishnan, chairman and chief creative officer of Lowe Lintas, said, "The message in the TVC is a simple one of 'If we want our children (the future of the country) to take us to great heights as a nation, we need to first ensure the basics, that they have their tummies full.'” 

Anu Narasimhan, category director - health and wellness, Britannia Industries Ltd, added, “Tiger has always stood for high-energy solutions for today's kids. We play a role in everyday lives of middle India as a great mid-meal snack that's both nutritious and loved by kids." She said the TVC has been liked by the mothers it is targeted at. "Mothers tell us all the time that the largest role they play in the progress of their children is in feeding them right, at the right times. [The TVC] It has been universally liked by mothers and children, and is something they can relate to from their everyday lives," she stated. 

WATCH TVC here

Credit Details:

Client: Britannia Industries Ltd

Creative agency: Lowe Lintas & Partners

Creative: R Balakrishnan & Deepa GeetaKrishnan

Account planning: Vikram Satyanath & Mugda Karve

Client servicing: Ayyappan & Krithika Narayan

Production house: Chrome Pictures

Director (of the film): Amit Sharma

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Uber warmly highlights role in nation's 'Move Forward' mode
Premium
6 hours ago

Uber warmly highlights role in nation's 'Move ...

Watch the film conceptualised by BBH India here

Premium
Tata Sky gets Bachchan into 'Jingalala' mode, promises entertainment for entire family
Premium
6 hours ago

Tata Sky gets Bachchan into 'Jingalala' mode, ...

Watch the ad film conceptualised by Ogilvy & Mather here

Premium
MMGB: Barnardo's 'Believe in me'
Premium
6 hours ago

MMGB: Barnardo's 'Believe in me'

Watch the film conceptualised by FCB Inferno here

Premium
Spikes Asia 2016:
Premium
7 hours ago

Spikes Asia 2016: "We need to attract talent beyond ...

JWT's Tamara Ingram, Isobar's Jane Lin-Baden, TBWA's Philip Brett and Campaign's Atifa Silk discussed diversity