Campaign India Team
Sep 06, 2017

BookMyShow appoints Starcom to handle media duties

Prior to this DDB MudraMax handled the account

BookMyShow appoints Starcom to handle media duties
Starcom has bagged BookMyShow's media mandate. The mandate includes print, television, radio, cinema and outdoor. 
 
Marzdi Kalianiwala, VP - business intelligence and marketing, BookMyShow, said, “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”
 
Mallikarjun Das, group CEO, Starcom India, said, “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
9 hours ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
14 hours ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
18 hours ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
19 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India