BBH India has hired Yousuf Rangoonwala as brand partner (planning). He makes the shift from W+K, New Delhi, and will be reporting to managing partner Partha Sinha.
Rangoonwala has over seven years of experience in the profession having worked with Future brands Delhi, McCann Jakarta, The Bakery Jakarta and Bates Kolkata, on brands such as Nokia, Guinness, Danone, Powerade, Nescafe, ITC and The Park Hotels.
On the appointment, Sinha said, "Yousuf is a very different kind of mind – we want to create an electric mix in the organisation. That’s the only way we can live our vision – when the world Zigs, Zag. If we can’t interrogate a problem from many angles, we would do a predictable planning job. Yousuf’s role is to bring in a fresh lens – and he has the capability to do that."
Rangoonwala added, "BBH has a very strong reputation as a thinking agency. I want to be a part of the team that brings out original and creative thinking on every project they work on."