Ashish Medhekar has joined Triton Communications as executive director. Medhekar will be a part of the core management team with the mandate to drive growth, informed an agency statement.
He joins the agency from JWT, where he was vice president and executive business director.
In a career spanning 20 years, he has also worked with Contract Advertising, Rediffusion Y&R, Wunderman, Everest Brand Solutions, Dentsu, and Enterprise Nexus.
On his move to Triton, he said, “We are in exciting times and I am looking forward to the opportunity of taking the Triton story forward. Triton has a history of building solid brands and has long and deep rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level. The task is growth through great brand ideas and integrated solutions.”
Ali Merchant, director, Triton said, “Bringing with him a wealth of integrated experiences in communication, we are confident and looking forward to Ashish’s leadership role in Triton. Particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need. We wish him the very best in this leadership role.”