ASCI's CCC upholds complaints against 23 out of 30 ads in August

 ADVERTISER

 AD

 Complaint Cited

 Ruling

 CCC

Hindustan Unilever 

 Rin detergent powder

The TVC claims that “only Rin has yellow fighters that brighten dull yellow clothes”. 

Upheld

The advertisement contravened Chapters I.1 and I.4 of the Code

Hindustan Unilever

 Pepsodent Germicheck Magnet

 As per the complainant, the  Pepsodent Germicheck pack that he brought which was 200g for Rs. 64/- had an offer of Pepsodent G 40g free.  The free 40g toothpaste is not Pepsodent G, which is better quality toothpaste, but the free 40g toothpaste is also Pepsodent Germicheck. 

 Upheld

 The CCC concluded that whilst an offer of Pepsodent G 40 gms free was made, what was given along with the pack was Pepsodent Germicheck. The promotion message on the pack was misleading and contravened Chapter I.4 of the Code. 

 HT Media 

 Hindustan ki Lehar

The advertiser claimed that Hindustan ki Lehar “has a circulation of 12 Lakh copies”

 Upheld

The CCC concluded that the claim, “Hindustan has a circulation of 12 Lakh copies”, was not substantiated by an independent research organization. The advertisement contravened Chapter I.1 of the Code.

 Divya Bhaskar Group

 Divya Marathi

The promotional material of the advertiser claimed that Divya Marathi has 5 editions (in Aurangabad, Nashik, Jalgaon, Ahmednagar, and Solapur) which are the “No.1 dailies by circulation”

 Upheld

The CCC concluded that the claim of Divya Marathi being “the No. 1 daily” was not substantiated by an independent research organization. The publicity material contravened Chapter I.1 of the Code.

 Divya Bhaskar Group 

 Twice the readership in Bhatinda

Dainik Bhaskar has claimed that “their readership is twice that of competition in Bhatinda city”.

 Upheld

The CCC concluded that the claim that, “Dainik Bhaskar’s readership is twice the readership of the competition in Bhatinda city”, was not substantiated by an independent research organization. The advertisement contravened Chapter.I.1 of the Code.

Divya Bhaskar Group 

Ahead in readership in Patiala

Dainik Bhaskar has claimed that “their readership is 20% more than that of the competition in Patiala city”. 

 Upheld

 The CCC concluded that the claim that, “Dainik Bhaskar’s readership is 20% more than that of the competition in Patiala city”, was not substantiated by an independent research organization. The advertisement contravened Chapter I.1 of the Code.

 CavinKare

Fairever Fairness Cream

The advertiser claims that Fairever Fairness has a natural fairness system with saffron, milk and wheat germ oil that prevents skin from darkening and gives clear smooth skin.

 Upheld

The CCC concluded that the claim, “the cream prevents the skin from darkening”, was not substantiated.  The advertisement contravened Chapter I.1of the Code. 

 Ultratech India

 18 Again – Vaginal Tightening and Rejuvenation Cream

 "18 Again’’ claims vaginal tightening and rejuvenation of the vagina and it says “Feels like a virgin”. The TVC also shows an old lady ordering the product. The entire TVC represents vulgarity, in light of the generally prevailing standards of decency and propriety, which would cause widespread offence particularly among women.

 Upheld

 The CCC concluded that the advertisement contravened Chapter II of the Code.    

EMDI Institute of Media & Communication

 EMDI Institute

The print ad claimed that EMDI is “India's Largest Media Institute”. 

 Upheld

The CCC concluded that the claim that EMDI is “India's Largest Media Institute” was not substantiated.  The advertisement contravened Chapter I.1 of the Code. 

 TVC Sky Shop

Dr. Slim Tea

 The print advertisement claimed that Slim Tea being an herbal tea can help lose weight effectively. It can improve your immune system”, “Shed kilos of extra fat, weight and inches”.

 Upheld

 The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical trials.  The advertisement contravened Chapter I.1 of the Code. 

TVC Sky Shop

Full Gliding LG Touch Screen

The complainant ordered an LG mobile phone from TVC Skyshop Ltd. in May 2012 for a special offer price of Rs.5890/- plus Rs.250/- for delivery charges.  The phone was delivered two weeks later but the phone supplied was not an LG phone but some other brand.  The touch screen was not working properly and the QWERTY key pad numbers were not functional.  The pouch supplied did not fit the phone. 

 Upheld

The CCC concluded that the mention of the LG logo contravened Chapter IV.2 of the Code – “Advertisements should not make unjustifiable use of the name or initials of any other firm, company or institution, nor take unfair advantage of the goodwill attached to the trademark, or symbol of another firm”.

Lida Biotech

 Lida Slimming Pills

The print advertisement conveys that one pill a day, with no need of exercise and diet can help lose 8-15 kg and 30 inches all over the  body without any side effects.

 Upheld

The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.  The advertisement contravened Chapter I.1 of the Code.  

 NIFE Institute Of Engineering

 The advertiser claims that NIFE (Institute of Fire Engineering) have provided jobs for 3000 to 4000 students per year.

 Upheld

The CCC concluded that the claim mentioned in the advertisement was substantiated to the extent of around 3000 students employed whereas the range of students mentioned was a wide range of 3000 to 4000 students per year, which is misleading.  The advertisement contravened Chapter I.4 of the Code. 

 Global Heart Foundation

The advertiser claims treatment within 35 hours without Angiography, Bypass or stent Angioplasty. Enhanced External counter pulsation therapy (EECP) and Natural Bypass is done without operation, and diagnosis.

 Upheld

The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated adequately.  The advertisement contravened Chapter I.1 of the Code.

Sigma  Institute Of Management & Technology

 Diploma in Hotel Management

The advertiser claims that Sigma Institute of Management & Technology gives 100% Job Placement in 5 Star Hotels or 200% Money Back Guarantee. 

 Upheld

The CCC concluded that the claim of “100% Job Placement in 5 Star Hotels or 200% Money Back Guarantee” was not substantiated. The advertisement contravened Chapter I.1 of the Code.

Brad Enterprises 

Brad  Eye  Glass Remover

The advertisement claims, “Remove eyeglass with 100% Ayurvedic eye drops”,  “Helps reduce eyeglass 0.5 per month”,  “Helps remove cataract without operation”,  “Helps diabetes patients, darkness”,  “No side effect”. The Website claims “Cure various eye problems with 100% Ayurvedic eye drops by reducing eyeglass number” and “Improve eye vision”. 

 Upheld

The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.   The advertisement contravened Chapter I.1 of the Code. 

Sistema Shyam Teleservices 

MTS Mblaze

The advertiser claims to be India's Fastest Internet service provider. 

 Upheld

The CCC concluded that in the absence of comparative data, the claim “India’s Fastest Internet service provider” was not substantiated. The advertisement contravened Chapter I.1 of the Code. 

Telebrands India 

Chimaxx Daily Walke

The advertisement claims that with Chimaxx Daily Walker one can “lose weight lying down without exercise, diet, jog or taking pills”, “Fights Diabetes, Blood Pressure and helps lose weight”.

 Upheld

 The CCC concluded that in the absence of scientific proof the claim that, “with Chimaxx Daily Walker, one can lose weight lying down without exercise and that it fights diabetes & blood pressure” was not substantiated.   The advertisement contravened Chapter I.1 of the Code.  

 Nirmeeti Health Care

Obecu Capsule

The advertisement claims that Obecu capsule helps “Tummy Tuck and reduce weight”, “No dieting, No exercise, No side effect”. 

 Upheld

The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.   The advertisement contravened Chapter I.1 of the Code. 

 M S Ramaiah Institute Of Technology

 100% Placement in 2011-12

The claim, “100% Placement in 2011-12”, seems exaggerated.  

Upheld 

The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.  The advertisement contravened Chapter 4 (e) of ASCI Guidelines for Advertising of Educational Institutions & Programs and Chapter I.1 of the ASCI Code. 

Escorts Limited

Farmtrac 40 Tractor

As per the complaint, there is a wrong interpretation of the concerned product feature. The advertisement compares wheel base of the 2 tractors, and claims that Farmtrac 40’s slightly longer wheel base provides better stability in haulage work.

 Upheld

The CCC concluded that the comparison of the two tractors on only a few factors is likely to mislead consumers that the Advertiser’s product is better than the complainant’s.  The advertisement was misleading by omission and contravened Chapter I.4 of the Code.

Bhopa Sahakari Dugdh Sangh Maryadit

Sanchi Namkin & Sada Matta

The print ad claims that Sanchi Namkin  and  Sada Matta “improves immunity power”,  “decreases heat”,  “improves digestive System”,  “provides minerals”,  “helps to reduce weight”,  “prevents you from bacteria of cancer”. 

 Upheld

The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical proof.  The advertisement contravened Chapter I.1 of the Code.  

Mangalaytan  University

The advertisement claims that Mangalayatan University is “The Best Emerging University in India”,  “Over 85 of India's leading companies have already made over 450 offers to MU students”,  “Highest offer of rupees 5, 68000/- and overall placements of 85% & MBA 96%.” 

 Upheld

 The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.  The advertisement contravened Chapter I.1 of the Code.