Aegis Media India is co-locating all its companies to set up an integrated media office. The new Aegis Media Mumbai office will house all its verticals - Aegis Media, Carat Media, Posterscope, Vizeum, Isobar, iProspect, Brandscope, Carat Fresh Integrated and Hyperspace.
Commenting on the move, Ashish Bhasin, chairman India and chief executive officer South East Asia, Aegis Media said, “This is a landmark move for us and I predict it will be a trendsetter in the industry. Our unique country level P&L allows us to be able to offer everything to our clients, without worrying about silos but retaining the advantages of specialization. It is a competitive advantage we have. We have made this large investment, encouraged by the spectacular growth that we have seen in Aegis Media India over the last two years. Its now time for us to take the next step towards leadership status in the industry by providing a world class product, which India has thus far missed. This marks the start of the next generation of media and communication services in India.”
The agency claims that this will be the first time in India that a client will be able to get media planning and buying, OOH planning and buying, full service digital facilities including creative, SEM, SEO and social media, retail, visual merchandising and activation services under one roof.
The new Aegis Media office, strategically located on the top floor of Poonam Chambers ‘B’ in Worli, was fully functional from Monday July 18, 2011.
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