Campaign India Team
Mar 10, 2017

Adland opens its heart of compassion for an ailing colleague

Joyjit Deb, a talented 3D artist has been fighting cancer. Now Indian adland is helping his family raise funds for his treatment

Adland opens its heart of compassion for an ailing colleague
It was a facebook share by two leading lights in advertising, Bobby Pawar and Amit Akali, that caught our attention. 
 
It was the story of Joyjit Deb, or JJ, as he's fondly called by his colleagues at work.
 
All of 23 years, JJ has been fighting cancer for the past year. With five sessions of radiation and 10 sessions of chemotherapy ahead, his family is in desperate need of funds so that his treatment can continue.
 
"Those of us who have been in the business for a while at times think about giving back to the industry that has given us so much. Well, the industry in this case are its people and it's to them we should give back to. I don't know Joyit, maybe I never will, but I owe him my support. I know many of my peers feel the same way," wrote Bobby Pawar, managing director and chief creative officer, Publicis Worldwide in an appeal on facebook.
 
"Here's an advertising person who is fighting for much more than layouts and logo sizes. The very least we can do is support him," said Amit Akali, managing partner and creative head, What's Your Problem.
 
People who have worked with Joyjit say that, "He's a ridiculously talented 3D artist." 
 
An appeal posted by Malini Patnaik, a senior copywriter at JWT New Delhi, on crowdfunding site, Milaap, says "He was back at work by January 2017, while still on medication and meeting his doctors for follow-ups.
 
Last week, doctors said that the cancer was back and spreading fast. An emergency surgery was carried out to remove a tumour from his spine so that he could feel his legs again. But now, there's a lack of funds.
 
Each session of radiation costs Rs. 50,000 and a session of chemotherapy costs another Rs. 50,000. We're still waiting for funds so that his treatment can be taken forward.
 
To see our positive, ever-smiling friend in such a state is heart-wrenching. Your help in raising these funds for him will be invaluable not only to JJ and his family, but to all of us who have known him as a colleague or a friend." 
 
To contribute to this cause: 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Treebo ropes in Nishant Gupta as head of brand and marketing
Premium
1 hour ago

Treebo ropes in Nishant Gupta as head of brand and ...

Was group product head - male grooming at Marico prior

Premium
Shooting yourself in the Facebook
Premium
7 hours ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

Premium
Cannes Lions 2018: Ten Indians among 413 jury members
Premium
17 hours ago

Cannes Lions 2018: Ten Indians among 413 jury members

The jury is composed of people from 50 countries and has a men to women ratio of 54:46

Premium
View from Nepal: Rural Nepal - an opportunity in disguise
Premium
1 day ago

View from Nepal: Rural Nepal - an opportunity in ...

The author states reasons why rural Nepal could be the next big thing for marketers