Campaign India Team
Jan 28, 2016

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers

Will address audience on 'Content is King. Distribution is God' on day two of the four-day festival

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers
Roopak Saluja, founder and CEO of The 120 Media Collective and Sooperfly, will be among the speakers at Adfest 2016. 
 
Saluja will speak on 'Content is King. Distribution is God!', on day two of the festival which begins on 16 March 2016 in Pattaya.
 
Saluja, said, "The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences. During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”
 
Jimmy Lam, president, Adfest, said, "I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
1 day ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
1 day ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
1 day ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
1 day ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication