Campaign India Team
Sep 12, 2017

Account wins for ADK Fortune

Following the Ghadi brand, the agency now bags the dishwash and sanitary napkins business from RSPL

Account wins for ADK Fortune
The RSPL Group announced the appointment of ADK-Fortune as their creative agency for two of their brands Pro-Ease Sanitary Napkins and XPERT dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency’s Gurgaon office.
 
Commenting on the association, Sanjay Tandon. Consumer Marketing lead said, “We welcome ADK-Fortune on board once again and this time for two of our important brands - Pro-Ease and XPERT Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.” 
 
Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “We are delighted to partner RSPL group on Pro- Ease sanitary pads and XPERT Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for XPERT”

 

 

 

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Campaign IRS 2017 Webinar: IRS findings to be seen along with ABC numbers
Premium
2 hours ago

Campaign IRS 2017 Webinar: IRS findings to be seen ...

ABC reports to be linked with IRS software two months from now, the expert panel revealed in Campaign India's Webinar held to analyse the impact of IRS 2017

Premium
Blog: Think vertical? Open to debate
Premium
6 hours ago

Blog: Think vertical? Open to debate

In this blog three thought leaders debate the need to think vertical

Premium
Ogilvy India elevates Prem Narayan and Balagopalan Ganapathy
Premium
8 hours ago

Ogilvy India elevates Prem Narayan and Balagopalan ...

These promotions are effective immediately

Premium
Weekend Wrap: 19 January
Premium
12 hours ago

Weekend Wrap: 19 January

In the news: Bang in the Middle, Crosshairs Communication, Park Hyatt and Tute Consult