Watch the Chanel No 5 film here, if you haven't already
On the one hand, you have Taylor Swift previewing her song in a spot for Diet Coke, with kittens thrown in to add to the cute factor.
And here, is a spectacular video, another piece of content that underscores convergence of creative and commerce.
We couldn't have asked for more. Have a wonderful week ahead.
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The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
Two boards become one as supervisory and management boards merge.
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