Deodorant brand, Wild Stone India has launched a commercial for its latest variant- Wild Stone Red. The TVC created by Soho Squarei went on air on 15 February. The pan India campaign is dubbed in regional languages and will air across national and regional channels for the next two months.
The film opens with Dia Mirza dressed in a white robe and with her hair semi wet she walks towards the window. She gets a strong whiff of perfume and when she opens her eyes she sees a young man in the house opposite to hers. They exchange glances. Instead of drawing the curtain she opens the window and looks at him. In the next shot, she is shown dressed in a red saari, seated by the dressing table and doing her makeup. While doing so, she quickly checks if he is looking at her. When dressed, she again walks to the window, looks at him seductively and then leaves. The TVC then shows the man wearing the Wild stone deodorant and the voice over announces “presenting Wild Stone Red.” The TVC ends with the man looking on and wondering where she has gone. After this, the doorbell of his house rings. He pauses for a bit to contemplate who that might be and then grins. The voice over says, “It happens.”
Aanchal Jain, head - brand partnerships, Futurebrands, said, "Wild Stone has always delighted its consumers with world class fragrances. This time we took two years to create the perfect new deodorant, Wild Stone Red. It is one of the most fashionable fragrances of 2013 internationally. Wild Stone Red is launched in a 'twist and press' unique can. The can is already met with an exhilarating response from the Deo users in India, who are demanding the can to be launched for all Wild Stone deos.”
The ad has been shot by Shoojit Sircar (of Vicky Donor and the lyrics for the ad film have been composed by Swanand Kirkere while the music has been composed by Shantanu Moitra.
The campaign will have a digital run through Facebook and YouTube. Along with outdoor hoardings there will be activation exercises at malls, theatres and stores.
Client: Wild Stone
Creative agency: Soho Square
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