Pepsodent has brought out a new commercial for its gum-care variant Pepsodent G. The TVC features Shah Rukh Khan in the avatar of a Sikh army man, addressed by his son, Pappu G, as 'Pappa G'.
The TVC produced by Bang Bang Films shows a kid (Pappu G) who is asking his father (Khan) why his friend, Vicky's gums were bleeding after he ate an apple. To this Khan explains to him how Vicky's toothpaste must be working only on the teeth and not on the gums by metaphorically relating them to a tree and its roots. Pappu G understands the concept of strong roots/gums and happily agrees to brush his teeth with Pepsodent G.
Talking about the campaign idea, Arun Iyer, national creative director, Lowe Lintas, said, "The idea of using a 'Pappa G' came from the fact that the product itself is called Pepsodent 'G'. We thought we could bring something refreshing in the format to create a presentation that can break a bit of clutter."
Credits:
Client: Unilever Agency: Lowe Lintas National creative director: Arun Iyer Group creative director: Ramkrishna Gopi Yadav Creative director: AP Zeth Copywriter: Aarti Srinivasan Art director: Irfana Biviji Client servicing: Anaheeta Goenka, Vandana Joshi, Shantelle Dsouza, Rumi Ambastha Agency producer: Renuka Koul Production company: Bang Bang Films Director: Sebastián Alfie Director of photography: Anoop Jotwani Production: Roopak Saluja, Kirk Dias, Varun Mohta, Payal Arora, Pooja Talwar Assistant directors: Abhijeet Chhabra, Okeef Attari & Jatin Shah Editors: Sajid Shaikh, Nikhil Chalam & Niket Sharma Post production managers: Okeef Attari, Sachin Amberkar Post production: Pixion (Mumbai) Music: Mickey McCleary Wardrobe: Sanjana Shah, Shrushti Donde, Shiraz Siddique
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