mtv roadies
IBS wins Yahoo Big Idea Chair 2013
GroupM, IBS, Indigo Consulting, IProspectCommunicate2, Ogilvy & Mather, PHD and Viacom18 bag Golds
IDEA, MTV partner to develop Roadies on mobile, web
IDEA Cellular is partnering with MTV Roadies to launch the 'IDEA Mobile Roadie Challenge,' in an attempt to create a mobile customer engagement program. The IDEA Mobile VAS Contest has been developed by OnMobile and the IDEA Roadies website has been developed by Tribal DDB, along the lines of the TV show, and will incorporate the voice of the show's judge Raghu Ram.
Metrosexual gobbled by the urban lion?
Much has recently been written about this trend of maleness articulated over a decade back by Mark Simpson of Arizona in the United States of America. But if one saw the developments through a basic sociological lens, the changing depictions of the male sexuality as well as the confusing Signs of identity of the fairer sex, become simpler to understand. In a cyclical behavior of humans and societies, men and women both are showing Signs of reverting to their rightful and biologically compatible positions, with of course, a few mutations.
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