ministry of tourism
DDB MudraMax to handle digital media for Ministry of Tourism
The account was won following a pitch process
Incredible India account goes back to Ogilvy Delhi
The agency was responsible for launching the Incredible India campaign in 2003
Ministry of tourism working on "repair" campaign
The India Tourist Board is gearing up for an emergency marketing campaign in UK to convince British tourists it is safe to visit the country in the wake of the terrorist attacks on Mumbai.It has been confirmed that tourist board representatives are in talks with the Ministry of Tourism in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to India.
NDTV partners Ministry of Tourism
NDTV has launched a campaign '7 Wonders of India', in alliance with the Ministry of Tourism's 'Incredible India' campaign. The campaign will feature the seven best natural and man-made buildings in the country.The campaign will also provide a platform for the citizens of India to choose the 'wonders' in their state. It will launch in September 2008 and will be held over a period of one year. A series of features on nominated heritage properties will be telecast on NDTV. The activity will be highlighted through a mass-media campaign.
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