media planning
‘Integrated agencies will eventually become the norm’
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
Carat ropes in Sujata Dwibedy to lead Mondelez biz
Sujata was head of business development at Omnicom Media Group prior
Maxus announces OLX win following multi-agency pitch
Mandate for agency’s New Delhi office covers traditional media and content marketing
MediaCom wins global media planning business for Mars
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets
‘Our scale gives us the start-up challenger advantage’
Q&A with Anita Nayyar, CEO, Havas Media Group, India and South Asia
‘We’re seeing reconfiguration of media planning when regional TV options become available’
Co-founder KA Srinivasan explains the growth of three year-old targeted TV ads provider Amagi, which is buying 10 lakh seconds of TV ad time a month and is set to open an office in Singapore on 1 September
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